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Obesity Prevention Planning

FIT WIC, FIT Families Wisconsin

Childhood obesity prevention must begin at a very young age. The WIC Program is therefore in a key position to assist the health care provider and the community with prevention efforts, by promoting healthful eating and physical activity to families with young children.

What is FIT WIC/FIT Families?

FIT WIC is a multi-state project to prevent overweight in young children ages 2-5 enrolled in the WIC Program. Wisconsin has adopted parts of the national model with the primary goals of:

  • increasing the time children play actively
  • increasing fruit and vegetable consumption among children

Wisconsin FIT WIC Project Resources:

Note: The FIT WIC, FIT Families Wisconsin materials were developed by through a partnership between the Wisconsin WIC Association, the Wisconsin Partnership and several local WIC Projects. Permission was obtained to post these materials.

National FIT WIC Resources:

WIC Works Sharing Center (exit DHS)

  • Food and Fun for Families (online gallery of education materials developed as a result of the FIT WIC Project)
  • Project Background and Implementation Manual
  • Publications based on the FIT WIC Study
  • FIT WIC: Programs to Prevent Childhood Overweight in Your Community (final report)

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Last Updated: November 01, 2011