CONTACT: Beth Kaplan, (608) 267-3810
DHS SECRETARY TO ANNOUNCE STATEWIDE SMOKE-FREE LAW
Campaign's message: Wisconsin is better smoke-free
MADISON—Department of Health Services Secretary
Karen Timberlake announced the kick-off of a new statewide multi-media
campaign to promote and educate the public about Wisconsin’s new
smoke-free workplace law, which takes effect July 5th.
“Starting July 5th, Wisconsin’s workers will no longer have to
choose between their health and a paycheck” said Secretary Timberlake.
“In addition, Wisconsin families will be able to enjoy a night out
without having to worry about being exposed to the health hazards of
The campaign, entitled “Wisconsin is Better Smoke-Free”, includes
radio, print, and online ads. The ads focus on the positive effects of the
law and remind Wisconsinites about its fast-approaching implementation
date. In addition to generating excitement for the upcoming law, ads also
remind smokers that the law provides a great opportunity for them to quit.
All campaign components are tagged with the website
WIBetterSmokeFree.com. The new website includes information on the law,
photos, videos, and resources for businesses preparing for the change.
The campaign launches the week of June 7th and runs through much of July.
Special radio ads featuring Governor Jim Doyle will also run as part of
the campaign in addition to the general “Wisconsin is Better Smoke-Free”
"I want to thank partners like the American Cancer Society,
American Heart Association, American Lung Association, SmokeFree
Wisconsin, FACT, and especially our community coalitions and ethnic
networks for their hard work and commitment to helping Wisconsinites
statewide prepare for this law, Secretary Timberlake said. “ I'd also
like to acknowledge Knupp & Watson & Wallman for their outstanding
work on this media campaign."
To learn more about the law, see the print ads and hear the radio ads,
For information about tobacco control efforts in Wisconsin, visit http://www.dhs.wisconsin.gov/tobacco.
Smokers looking to quit should call 1-800-QUIT-NOW or talk to their health
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Last Revised: July 12, 2010