CONTACT:  Beth Kaplan, (608) 267-3810

DHS SECRETARY TO ANNOUNCE STATEWIDE SMOKE-FREE LAW MEDIA CAMPAIGN

Campaign's message: Wisconsin is better smoke-free

MADISON—Department of Health Services Secretary Karen Timberlake announced the kick-off of a new statewide multi-media campaign to promote and educate the public about Wisconsin’s new smoke-free workplace law, which takes effect July 5th.

“Starting July 5th, Wisconsin’s workers will no longer have to choose between their health and a paycheck” said Secretary Timberlake. “In addition, Wisconsin families will be able to enjoy a night out without having to worry about being exposed to the health hazards of secondhand smoke.”

The campaign, entitled “Wisconsin is Better Smoke-Free”, includes radio, print, and online ads. The ads focus on the positive effects of the law and remind Wisconsinites about its fast-approaching implementation date. In addition to generating excitement for the upcoming law, ads also remind smokers that the law provides a great opportunity for them to quit.

All campaign components are tagged with the website WIBetterSmokeFree.com. The new website includes information on the law, photos, videos, and resources for businesses preparing for the change.
The campaign launches the week of June 7th and runs through much of July. Special radio ads featuring Governor Jim Doyle will also run as part of the campaign in addition to the general “Wisconsin is Better Smoke-Free” radio ads.

"I want to thank partners like the American Cancer Society, American Heart Association, American Lung Association, SmokeFree Wisconsin, FACT, and especially our community coalitions and ethnic networks for their hard work and commitment to helping Wisconsinites statewide prepare for this law, Secretary Timberlake said. “ I'd also like to acknowledge Knupp & Watson & Wallman for their outstanding work on this media campaign."

To learn more about the law, see the print ads and hear the radio ads, visit http://WIBetterSmokeFree.com/press-room. For information about tobacco control efforts in Wisconsin, visit http://www.dhs.wisconsin.gov/tobacco. Smokers looking to quit should call 1-800-QUIT-NOW or talk to their health care provider.

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Last Revised:  July 12, 2010