Tobacco Media Campaign Archive

The new "You Are Not Sheep" media campaign educates Wisconsin teens on the dangers of smokeless tobacco products like chewing tobacco and Snus.  The campaign includes radio and online advertising.  The ads focus on the tobacco industry's manipulation of teens, as well as the health effects and social consequences of smokeless tobacco use.  Youth can get more information on smokeless tobacco by visiting the campaign's Myspace page. (Exit DHS)  

• You Are Not Sheep Radio (MP3, 1.4 MB)

The FACT They Killed 8000 campaign was created by FACT youth over the course of brainstorming sessions held in Appleton, Hudson, Madison, Milwaukee and Minocqua, and the campaign TV ad stars five “FACTors” from across Wisconsin.  The ad takes the viewer through a Wisconsin town of 8,000 people that’s been completely wiped out and concludes by revealing that 8,000 Wisconsinites are killed by Big Tobacco every year.  

• 2008 FACT TV Ad :60 Version (Windows Media, 5.0 MB)
• 2008 FACT TV Ad :30 Version (Quick Time Movie, 3.1 MB)

The My SmokeFree Story radio campaign features nine Wisconsinites sharing their experiences with secondhand smoke. 

Each of the spots encourages others to tell their own secondhand smoke story by calling 1-866-94STORY or visiting the website at http://www.smokefreewi.org/. (Exit DHS) Visitors to the site can also learn about the health effects of secondhand smoke and see more of the storytellers through video and photos. 

• Dianne Thompson (MP3, 192 Kbps)
• Eliz Greene (MP3, 192 Kbps)
• Harrison Loveall (MP3, 192 Kbps)
• JR Sims (MP3, 192 Kbps)
• Dr. Mike Kretz (MP3, 192 Kbps)
• Peter Munoz (En Espanol) (MP3, 192 Kbps)
• Shawn Boogard (MP3, 192 Kbps)
• Teresa Barber (MP3, 192 Kbps)
• Tom Saxe (MP3, 192 Kbps)

Last Revised: September 04, 2012