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Wisconsin Department of Health Services

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WIC Farmers' Market Nutrition Program

The goals of the Wisconsin WIC Farmers' Market Nutrition Program (FMNP) are: 

  • to provide WIC participants with checks to purchase locally-grown fresh fruits, vegetables and herbs at farmers' markets;

  • to provide WIC participants with nutrition education and the resources to encourage the consumption of fresh fruits, vegetables and herbs; and

  • to increase the awareness and utilization of farmers' markets.

The WIC FMNP provides a one-time food benefit per growing season to WIC families. Each family receives checks that are redeemed at local farmersí markets  from June through October. Approximately 1,000 farmers currently participate in this program.

Resources

14 Carrot Gold Award 

The 14 Carrot Gold Award recognizes individuals and organizations that promote increased fruit and vegetable consumption in Wisconsin.

In accordance with Federal law and U. S. Department of Agriculture policy, this institution is prohibited from discriminating on the basis of race, color, national origin, sex, age, or disability.  To file a complaint of discrimination, write USDA, Director, Office of Adjudication, 1400 Independence Avenue, SW, Washington, D.C. 20250-9410 or call toll free (866) 632-9992 (Voice).   Individuals who are hearing impaired or have speech disabilities may contact USDA through the Federal Relay Service at (800) 877-8339; or (800) 845-6136 (Spanish).  USDA is an equal opportunity provider and employer.

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Last Revised:  April 01, 2014