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Wisconsin Department of Health Services

 

World Breastfeeding Week

Breastfeeding Week is August 1-7, 2010 worldwide. Governor Doyle has proclaimed August as "Breastfeeding Promotion Month" in Wisconsin .

Each year the World Alliance for Breastfeeding Action (WABA) chooses a theme for World Breastfeeding Week. The theme for 2010 is:  Breastfeeding: Just 10 Steps – The Baby-Friendly Way.

This theme recognizes the importance of supporting mothers from the beginning of their breastfeeding experience so they can be successful in achieving their goal to breastfeed their babies. 

The Baby-Friendly Hospital Initiative (BFHI) is a global program sponsored by the World Health Organization (WHO) and the United Nations Children’s Fund (UNICEF). It encourages and recognizes hospitals and birthing centers that offer an optimal level of care for infant feeding. 

The BFHI assists hospitals in giving mothers the information, confidence and skills needed to successfully initiate and continue breastfeeding their babies or feeding formula safely. It also gives special recognition to hospitals that have done so. 

There are seven baby-friendly hospitals and birth centers in Wisconsin .

  • Aurora Lakeland Medical Center Elkhorn
  • Franciscan Skemp Healthcare – La Crosse
  • Gundersen Lutheran Medical Center – La Crosse
  • Madison Birth Center Madison
  • Meriter Hospital – Madison
  • St. Francis Hospital Milwaukee
  • Wheaton Franciscan Healthcare/Elmbrook Memorial – Brookfield

The following resources provide additional information and activities for World Breastfeeding Week 2010.

For more information and help with breastfeeding, contact a local WIC clinic near you.

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Last Revised: July 12, 2010