Texting Campaign for Pregnant Women & New Moms
The National Healthy Mothers, Healthy Babies Coalition launched text4baby (exit DHS),
a free mobile text messaging service service that provides pregnant women
and new moms with information to help them care for their health and give
their babies the best possible start in life.
As an outreach partner in this national campaign we encourage you to join us
in bringing awareness by telling people about this campaign!
There are various promotional
materials (exit DHS) available in English and Spanish to help spread the
word. Also check out
Frequently Asked Questions (exit DHS)
for responses to the frequently asked questions.
Pregnant women and new mothers who sign up for this service will receive text messages
timed to their due date or baby’s birth date.
Messages are sent throughout her pregnancy and baby's first year that
focus on a variety of topics critical to maternal and child health such
as: prenatal care, emotional well-being, labor and delivery, smoking
cessation, breastfeeding, and more!
Why text messages?
- 90% of Americans have mobile phones.
- Key way to reach: younger women, lower-income women, and women of color.
How it works:
Registration is easy and can be done via the
enrollment banner below or from a cell phone by texting the word BABY (or BEBE for Spanish) to the
number 511411. The user will be asked to enter their
due date or baby’s birthday and zip code. Once
registered, she will start receiving free messages
with tips for her pregnancy or caring for her
baby. These messages are timed to her due date or
baby’s birth date.
To stop receiving messages from
text4baby, text STOP to 511411. To start receiving
the messages again, the user will have to enroll again by
sending BABY to 511411 (BEBE to 511411 for Spanish
This service is available to ALL pregnant women. There is no cost to the
user, even if she does not have a text message plan with her mobile service
For more information on the national campaign go to text4baby
(exit DHS) or to find out more about what DPH is doing, contact Mary
Gothard for more information.
February 01, 2012