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Social Marketing Resources
Centers
for Disease Control and Prevention (CDC) Social Marketing Resources -
A link to social marketing resources from the CDC, including a web
course on Social Marketing for Nutrition and Physical Activity.
Obesity
Prevention Coordinator's Social Marketing Guidebook
(PDF, 2.6 MB, exit DHS) - This
guidebook provides guidance as to how to coordinate an obesity and
overweight prevention intervention. Each section of this guidebook
focuses on a distinct phase in the social marketing process.
Social
Marketing Case Studies
These case
studies are meant to provide detailed information on the “how” of
planning a social marketing intervention by people who actually went
through the process.
Planning
Questions
(PDF, 15 KB, exit DHS)
Help for
getting started with the social marketing planning process.
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