ABCs for Healthy Families:
Journey of a Lifetime Campaign
In 2008, Wisconsin's Department of Health Services (DHS) was awarded $497,777 for a
2-year federal grant from the Health Resources and Services Administration (HRSA)
Maternal and Child Health Bureau, for the First Time Motherhood/New Parents
Initiative. The purpose of this grant, fully funded by HRSA, was to integrate the
life-course perspective into a social marketing campaign to improve birth
outcomes among African American women in Wisconsin.
Final Reports
Final Report of the ABCs for Healthy Families Project (Feb. 28, 2011)
(PDF, 168 KB)
Abstract: Final Report of the ABCs for Healthy Families Project
(Feb. 28, 2011) (PDF, 35 KB)
Project Background
Description of the Project
(PDF, 24 KB)
ABCs for Healthy Families project website
(Jump at the Sun Consultants, LLC) (exit DHS)
Journey of a Lifetime:
Applying Social Marketing and Social Media to Address Disparities in Birth Outcomes
Through the Life-Course Lens (PDF, 58,910 KB; exit DHS)
Note: This is a very large file and may take several minutes to download.
ABCs for Healthy Families (slide presentation)
(PDF, 1879 KB)
ABCs for Healthy Families: Journey of a Lifetime
(slide presentation) (PDF, 1,212 KB)
Journey of a Lifetime Campaign Materials, October 2009
- Advertisement: Shepard Express
(PDF, 500 KB)
- Advertisement: Milwaukee Community Journal
(PDF, 569 KB)
- Advertisement: Racine Express
(PDF, 512 KB)
- Advertisement: Milwaukee Times
(PDF, 512 KB)
- Billboard
(PDF, 106 KB)
- Brochure
(PDF, 3,716 KB)
- Factsheet
(PDF, 1,145 KB)
- Poster
(PDF, 2,058 KB)
Journey of a Lifetime Campaign - MySpace page
(exit DHS).
The purpose of this campaign is "healthy babies through healthy families."
Journal Times (Racine) article:
Healthy Baby Campaign Starts Wednesday, Targets Blacks (exit DHS), October 14, 2009.
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Last Revised: November 28, 2011
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