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National Lead Poisoning Prevention Week
October 21-27, 2012

National Lead Poisoning Prevention Week (NLPPW) is October 21 - 27, 2012. Below are ideas and resources available to acknowledge this week in your community or anytime because preventing childhood lead poisoning should be observed all year round.

The Centers for Disease Control and Prevention (CDC) has just released a new coloring book that educates children about lead poisoning prevention. Ethan Gets a Healthier Home (Exit DHS; PDF, 2.8 MB) is a new coloring book released by CDC explaining the basics of lead poisoning prevention.

NLPPW Campaign toolkit Children's Health Month Lead Free Kids Ad Campaign Text4baby Message Service Lead Away DVD toolkit Renovate Right toolkit

Lead Free Kids art new image The National Lead Poisoning Prevention Week (NLPPW) theme is "Lead-Free Kids for a Healthy Future." HUD, CDC, and EPA have coordinated and developed a NLPPW Campaign Toolkit (exit DHS) for their grantees and partners.

Key messages: "Get your home tested, get your child tested, get the facts!"

The toolkit contains the following:

  • Poster and Flyer in English and Espaņol,
  • Sample Press Release and Newsletter Article
  • Web Buttons, Badges and Banners
  • Health-e-Cards
  • Video PSAs


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This is a poster showing paint being poured into a child's sippy cup. A national initiative, Lead Free Kids ad campaign (exit DHS), has resources for everyone: parents, pregnant women, educators, realtors, contractors, homeowners, medical professionals, renters, property managers or landlords and DIYs (do-it-yourselfers). The webpage and materials are in English and Spanish. (exit DHS)

You can download Lead Free Kids (exit DHS) materials such as TV and Radio PSAs, Web Banners, and Color Print and Black and White Newspaper Ads. And you can Twitter and Facebook these messages as well. 

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Children's Health Month logo October is Children's Health Month (exit DHS). EPA has developed materials (fact sheets and posters) to promote this observance. Lead poisoning is among other home-based environmental health concerns for children. Actions can be taken to prevent health problems due to these concerns, actions such as getting children tested for lead exposure and looking around for chipping and peeling paint. Other actions to promote healthy homes include testing homes for radon, installing carbon monoxide and smoke detectors, eliminating asthma triggers like mold, mildew and tobacco smoke, and discarding mercury thermometers.  

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This logo is for a mobile text message service called text4baby.

This logo is for a mobile phone text message service called text4baby in Spanish.

A FREE service for pregnant women and new mothers, Text4baby (exit DHS) is an educational program where 3 text messages are sent to mobile phones each week to guide women through pregnancy and the baby's first year. The materials and messages (exit DHS) are available in English and Espaņol. 

You can use this press release (Word, 33 KB) for NLPPW announcing “text4baby” free message resource for pregnant women and new mothers. 

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This is the front cover of the Sesame Workshop Lead Away DVD starring Elmo and Oscar.

Sesame Workshop Lead Away DVD (exit DHS). In the Lead Away video, Elmo learns how to keep “lead” away from his body. A toolkit (PDF, 9.3 MB) includes materials such as activity sheets, a storybook and posters that support the messages in the video. These materials are available in English and Espaņol. Also, some resources are available on-line at Lead Away - Tool Kits - Parents - Sesame Street (exit DHS).  

For a copy of the DVD that has the video in both English and Espaņol, and lyrics for the song "The Lead Police" (English only), contact Reghan Walsh, 608/261-9432, or reghan.walsh@wi.gov

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Front cover of the Renovate Right Outreach Toolkit. The Renovate Right toolkit (Word, 1.7 MB) contains sample press releases, talking points, ideas for outreach and more. Use it for outreach during NLPPW or anytime. 

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Reference Paper: A Preventable Tragedy: How Lead Poisoning Affects Children Across The Life Course. (PDF, 26 KB)  Numerous studies of lead exposure have demonstrated the serious effects of childhood lead poisoning on school performance and criminal activity over more than three decades. This is a summary of the critical effects that impact health and behavior across the lifespan.

Parents: Please contact your local public health department to find out what's going on in your community.  

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Last Revised: April 18, 2013