FOR IMMEDIATE RELEASE CONTACT: xxxxxx xxxxxxxx Phone: [ORGANIZATION] Takes WI State’s Charge to Shift Perspective Changes Aimed to Better Serve Human Service Consumers in [CITY or COMMUNITY] [CITY], WI (insert launch date here): A statewide educational campaign initiated by the Wisconsin Department of Health Services, Division of Mental Health and Substance Abuse Services sparked [ORGANIZATION] to Shift Their Perspective. Providing essential human services to people in our community, it became clear that in order to be empowered, engaged and effective, [ORGANIZATION] needed to apply trauma-informed care. Subsequently, organization change is taking place to embrace the cultural shift. Implementing trauma-informed care means making a fundamental change in systems where traditional services flow from a hierarchical model to one where providers and consumers, along with administrators and others, are valued as equal. It presumes that people seeking mental health services may have trauma histories, leading to a shift in approach from “what is wrong with you” to “what happened to you.” [INSERT DESCRIPTION/EXAMPLE OF TRAUMA-INFORMED CARE IMPLEMENTATION AT YOUR ORGANIZATION] “This campaign fosters the kind of change in working with survivors and consumers that leads to true healing,” stated Elizabeth Hudson, consultant to the Bureau of Prevention Treatment and Recovery, DHS. “Putting the consumers first and understanding their most challenging life experiences is the key to working effectively with survivors,” said [NAME], from [ORGANIZATION]. “When we understand someone’s trauma history, we’re better able to see how it impacts other areas of their life.” “We’re thrilled to see that [ORGANIZATION] is participating in the statewide campaign and even more so that they are shifting their perspective and applying trauma-informed care.” said Hudson. “Our goal is to make sure that survivors of violence, abuse, neglect, disaster, terrorism, and war have what they need in the aftermath. Trauma-informed care is a win-win for consumers and providers.” For more information about the “Shift Your Perspective – Apply Trauma-Informed Care” campaign, visit: dhs.wisconsin.gov/mh_bcmh/tic/index.htm.