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FOR IMMEDIATE RELEASE
August 5, 2010

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CONTACTS: Beth Kaplan, (608) 267-3810

YOUTH SMOKING RATES DROP DRAMATICALLY

Program Efforts, Cigarette Taxes Help Drive Rates Down

MADISONSmoking rates have fallen 15% among high school students and 9% among middle school students since 2008, according to the 2010 Wisconsin Youth Tobacco Survey. The survey, conducted bi-annually by the Wisconsin Department of Health Services and the Department of Public Instruction, included 43 high schools and 45 middle schools.

High school smoking dropped from 20.7% in 2008 to 17.7% in 2010; middle school smoking dropped from 4.3% to 3.9% in the same timeframe. Governor Jim Doyle credited statewide education efforts and state and federal cigarette tax increases for the decrease.

“Throughout my career as Attorney General and Governor, I have fought hard to keep kids from starting to smoke,” Governor Doyle said. “Through our efforts - from preventing youth tobacco sales to passing legislation to make Wisconsin smoke free - we have made many great strides to protect the health of our families, our children and our workers.”

The state’s Tobacco Prevention and Control Program is making an impact, according to Karen Timberlake, Health Services Department Secretary. Nearly 68% of the high school students and 54% of the middle school students reported seeing or hearing anti-smoking media messages in the month prior to the survey. The FACT program, (Fighting Against Corporate Tobacco) features youth taking the anti-smoking message directly to peers.

“To keep youth smoking rates falling, we will need a strong, ongoing commitment to tobacco prevention and control efforts in Wisconsin,” Timberlake said.

“Nearly 80% of smokers start before the age of 18, and some 1,000 youth nationally become regular smokers every day,” said Timberlake. “Add those statistics to the $4.5 billion that tobacco costs Wisconsin annually in health care and lost productivity, and it’s clear that youth tobacco prevention must remain a priority for our state.”

For more on Wisconsin’s tobacco prevention and control efforts, visit www.dhs.wisconsin.gov/tobacco/.

For more information on Wisconsin’s FACT youth program visit www.fightwithFACT.com

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Last Revised:  August 17, 2010