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Wisconsin Department of Health Services

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Wisconsin Fruit and Vegetable 
Nutrition Program

Note:  In 2007, Fruits and Veggies—More Matters®  replaced the 5-A-Day Program.  For more information on using this new brand to create your own materials and obtaining a sublicense, please contact Mary Pesik at

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Brand Resources (brochures, recipes):

(Note: You do not need a brand sublicense to use materials from these websites.)

National Fruit and Vegetable Program (CDC) (exit DHS)

Produce for Better Health Foundation (exit DHS)

Other Fruit and Vegetable-Related Resources: (exit DHS) (Spanish) (exit DHS)

Fresh Fruit and Vegetable Snack Program (exit DHS)

Got Dirt? Garden Initiative

Got Veggies? toolkit

Working Together to Increase Fruit and Vegetable Consumption in Wisconsin web cast - Amy Meinen presents an overview of the national brand name Fruits and Vegetables Matter.  The May 2009 presentation includes new  materials and resources that are available as well as strategies to increase fruit and vegetable consumption.  The end of the web cast has Department of Health Services Secretary presenting 14 Carrot Gold Awards to groups that have helped increase fruit and vegetable consumption.  The power point file of the presentation (PDF, 1.8 MB) is also available.

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Fruits and Veggies—More Matters and the Fruits and Veggies—More Matters Logo are registered trademarks and service marks of Produce for Better Health Foundation.  All rights reserved.

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Last Updated: February 14, 2013