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Listed below are information and references to address physical activity and nutrition in the community setting.

Planning for an effective community intervention should be done at two levels: a) high-level strategic plan; and b) intervention plan.

Strategic Plan  

A Strategic Plan should be completed to set a high-level overview of where the group wants to go.  An example of a long-term comprehensive plan would be to develop a 2-5 year outline of how the group would increase the physical activity opportunities in the community.

 

Schematic of a multi-faceted plan:

Long-Term Strategic Plan

Intervention 

Action Plan

Intervention 1 in specific sector or focus area

Intervention 2 in specific sector or focus area Intervention 3 in specific sector or focus area

 

A specific intervention plan is for a shorter term, is more detailed and is specific to a targeted intervention.  An example of an intervention action plan would be to work with the schools to develop or expand after-school activities for children and make the school facilities available in off hours to members of the community.  After you've completed your long-range strategic plan, go to  Intervention Action Planning for more specific information.  

Strategic Planning Resources

A strategic plan provides overall direction for accomplishing a goal or set of goals over a period of several years. It is used to help a coalition focus its resources and energy, to ensure that members of the coalition are working toward the same goals, and to assess and adjust the coalition's direction in response to a changing environment.   

Strategic Plan Example (PDF, 60 KB)  A step-by-step explanation of what should be included in a strategic plan with examples to illustrate each step.

Moving to the Future: Nutrition and Physical Activity Program Planning (exit DHS) is an online resource to help health professionals develop successful nutrition and physical activity programs. The focus is on planning.  

  The Wisconsin WIC Program, the Wisconsin Nutrition and Physical Activity Program, and the Association of State and Territorial Public Health Nutrition Directors have developed a series of five training programs that cover the content in Moving to the Future: Nutrition and Physical Activity Program Planning.  This five-session training series has been developed for use by state and local public health professionals in Wisconsin. The Moving to the Future resource is copyrighted, so if you are not part of the  Wisconsin public health system please refer to the copyright policy.

Wisconsin Session 1 (exit DHS) includes an introduction to conducting a community assessment.

Wisconsin Session 2 (exit DHS) includes an overview of gathering and analyzing community data, community opinion, and community environment.  

Wisconsin Session 3 (exit DHS) includes information on prioritizing health concerns and writing objectives.

Wisconsin Session 4 (exit DHS)  includes information on developing a nutrition and physical activity plan and funding a plan. 

Wisconsin Session 5 (exit DHS) includes information on implementing interventions and evaluating interventions.   

Strategic Planning Resources 

  • Social Marketing can be thought of as a mindset used in planning and partnership development, or a structured and strategic planning process. It can be used to influence the behavior of individuals or the behavior of policymakers and influential persons for policy and environmental changes.
  • The Community Tool Box provides information, examples and tools for developing a strategic plan (exit DHS) and developing vision and mission statements (exit DHS) 

  • The University of  Wisconsin  Extension has many resources to assist communities with planning.  It is recommended that you contact your local Extension office. (exit DHS)

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Last Updated: September 18, 2014