Department of Health Services Logo


Wisconsin Department of Health Services

Striving to Quit Home

Wisconsin Tobacco Prevention and Control Program

BadgerCare Plus

SSI Managed Care

Wisconsin Tobacco Quit Line

Wisconsin Women's Health First Breath

Information for Health Care Providers



Striving to Quit Logo




Get Help to Stop Smoking

Quitting smoking is hard.  Your odds of succeeding will increase if you have support.  The Wisconsin Tobacco Quit Line and First Breath offer free help for BadgerCare Plus and SSI Managed Care members who smoke and want to quit.  They may also pay for time spent in activities that are part of the program.

To start your quit smoking journey, call the Wisconsin Tobacco Quit Line at 1-800-QUIT NOW today for free, professional help.  If you are pregnant and need help quitting smoking, call 1-800-448-5148 or visit Wisconsin Women's Health Foundation - First Breath Program (exit DHS).

What kind of help can I get?

Through the Wisconsin Tobacco Quit Line, eligible BadgerCare Plus and SSI Managed Care members who smoke may get:

  • Up to five free counseling calls from the Quit Line

  • Access to the Quit Line whenever you need help

Through the First Breath Program, pregnant women who have smoked anytime in the past six months may get:

  • Free one-on-one quit smoking counseling from the First Breath program while pregnant

  • You may be eligible for up to 12 months of free counseling after delivery

How do I find out if I'm eligible?

Striving to Quit: You may be eligible for Striving to Quit if you are a BadgerCare Plus or SSI Managed Care member who smokes.  Call 1-800-QUIT NOW to find out more.

First Breath: Call the First Breath Program at 1-800-448-5148 to find out if you are eligible.  

Why quit smoking?

There are lots of good reasons to quit smoking, but here are a few to think about:

  • Money -- Smoking one pack a day costs more than $2,500 a year.
  • Illness -- Smoking is bad for your health and those around you.
  • Loneliness -- More people and more places are going smoke-free.
  • Your Family -- Secondhand smoke hurts kids.  And if you're pregnant, quitting smoking gives your baby a head start to a healthier life.

Get inspired

For additional inspiration, check out these resources or contact your HMO.  If you have a specific question, let us know at

Last Revised:  June 09, 2014