The New WIC Way: Foods and Focus
Wisconsin WIC Implementation
of the New Food Package Rule
this page in fact sheet format
(PDF, 75 KB)
Health care provider fact sheet
Breastfeeding promotion and support
(PDF, 81 KB)
in 2009, the New WIC Way: Foods and Focus will bring changes that
better meet the needs of WIC participants.
new food packages and educational messages align with the 2005 Dietary
Guidelines for Americans and the infant feeding practice guidelines of the
American Academy of Pediatrics. They
promote WIC as the premier public health nutrition program, with a strong
focus on breastfeeding as the normal way to feed babies.
Changes to the WIC Foods
Changes in the Focus of Education
with the Dietary Guidelines for Americans
with American Academy of Pediatrics and other professional infant
foods for exclusively breastfed infants and breastfeeding
of supplemental foods at six months of age instead of four months
of formula amounts based on the age of the infant.
on current public health issues
Increased education on the selection of fruits,
vegetables and whole grains.
Stronger incentives for continued
less formula to partially breastfed infants and additional
quantities and types of food for breastfeeding mothers. A fact
sheet summarizing these changes is available. (PDF,
New WIC Way: Foods and Focus
participant choice, including tortillas, brown rice, soy-based
beverage (when made available retail), canned salmon,
and a wide choice of fruits and vegetables.
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Last Revised: June 14, 2011