ABCs for Healthy Families Journey of a Lifetime Campaign

In 2008, Wisconsin's Department of Health Services (DHS) was awarded $497,777 for a two-year federal grant from the Health Resources and Services Administration (HRSA) Maternal and Child Health Bureau, for the First Time Motherhood/New Parents Initiative. The purpose of this grant, fully funded by HRSA, was to integrate the life-course perspective into a social marketing campaign to improve birth outcomes among African American women in Wisconsin.

Final Reports

Abstract: Final Report of the ABCs for Healthy Families Project (February 28, 2011) (PDF, 35 KB)

ABCs for Healthy Families PowerPoint Presentation (PDF, 1.0 MB)


Journey of a Lifetime Campaign Materials, October 2009


Advertisement: Milwaukee Community Journal (PDF, 569 KB)

Billboard (PDF, 106 KB)

Brochure (PDF, 3.7 MB)

Factsheet (PDF, 1.1 MB)

Poster (PDF, 2.0 MB)

Journal Times (Racine) article: Healthy Baby Campaign Starts Wednesday, Targets Blacks, October 14, 2009.

Last Revised: August 18, 2015