ABCs for Healthy Families Journey of a Lifetime Campaign

In 2008, Wisconsin's Department of Health Services (DHS) was awarded $497,777 for a two-year federal grant from the Health Resources and Services Administration (HRSA) Maternal and Child Health Bureau, for the First Time Motherhood/New Parents Initiative. The purpose of this grant, fully funded by HRSA, was to integrate the life-course perspective into a social marketing campaign to improve birth outcomes among African American women in Wisconsin.

Final Reports

Abstract: Final Report of the ABCs for Healthy Families Project (Feb. 28, 2011) (PDF, 35 KB)

Final Report of the ABCs for Healthy Families Project (Feb. 28, 2011) (PDF, 168 KB)

ABCs for Healthy Families PowerPoint Presentation (PDF, 168 KB)

Journey of a lifetime: Using social media outlets and social marketing techniques to address disparities in birth outcomes through the life-course lens (exit DHS) (poster). Lorraine Lathen, Jack Ferreri, Johnna Scott, Patrice M. Onheiber, Janine Lewis, Angela Rohan, Murray L. Katcher. American Public Health Association Conference, Denver, Colorado, Nov. 8, 2011.

ABCs for Healthy Families: Supporting fathers in improving birth outcomes for African American babies (exit DHS) (poster). Lorraine Lathen, Daryl Carter, Artis Landon, Janine Lewis, Angela M. K. Rohan, Patrice M. Onheiber, Murray L. Katcher. American Public Health Association Conference, Denver, Colorado, Nov. 7, 2011.

ABCs for Healthy Families: A social-marketing program promoting the life-course perspective to address health disparities in birth outcomes (exit DHS) (poster). Janine Lewis, Angela M. K. Rohan, Lorraine Lathen, Patrice M. Onheiber, Murray L. Katcher. American Public Health Association Conference, Denver, Colorado, Nov. 9, 2011.


Project Background

Description of the Project (PDF, 24 KB)

ABCs for Healthy Families (slide presentation) (PDF, 1879 KB)

ABCs for Healthy Families: Journey of a Lifetime (slide presentation) (PDF, 1,212 KB)


Journey of a Lifetime Campaign Materials, October 2009

Advertisement: Shepard Express (PDF, 500 KB)

Advertisement: Milwaukee Community Journal (PDF, 569 KB)

Advertisement: Racine Express (PDF, 512 KB)

Advertisement: Milwaukee Times (PDF, 512 KB)

Billboard (PDF, 106 KB)

Brochure (PDF, 3,716 KB)

Factsheet (PDF, 1,145 KB)

Poster (PDF, 2,058 KB)

Journey of a Lifetime Campaign - MySpace page (exit DHS).
The purpose of this campaign is "healthy babies through healthy families."

Journal Times (Racine) article: Healthy Baby Campaign Starts Wednesday, Targets Blacks (exit DHS), October 14, 2009.

Last Revised: January 6, 2015