ABCs for Healthy Families Journey of a Lifetime Campaign

In 2008, Wisconsin's Department of Health Services (DHS) was awarded $497,777 for a two-year federal grant from the Health Resources and Services Administration (HRSA) Maternal and Child Health Bureau, for the First Time Motherhood/New Parents Initiative. The purpose of this grant, fully funded by HRSA, was to integrate the life-course perspective into a social marketing campaign to improve birth outcomes among African American women in Wisconsin.

Final Reports

Abstract: Final Report of the ABCs for Healthy Families Project (Feb. 28, 2011) (PDF, 35 KB)

ABCs for Healthy Families PowerPoint Presentation (PDF, 168


Journey of a Lifetime Campaign Materials, October 2009

ABCs for Healthy Families: Journey of a Lifetime (slide presentation) (PDF, 1,212 KB)

Advertisement: Milwaukee Community Journal (PDF, 569 KB)

Billboard (PDF, 106 KB)

Brochure (PDF, 3,716 KB)

Factsheet (PDF, 1,145 KB)

Poster (PDF, 2,058 KB)

Journal Times (Racine) article: Healthy Baby Campaign Starts Wednesday, Targets Blacks, October 14, 2009.

Last Revised: July 23, 2015