MCH Priority Areas and Performance Measures for 2015-2020

The Maternal and Child Health (MCH) Program worked with stakeholders to identify new 2016-2020 MCH priority areas and performance measures as the result of an 18-month needs assessment process. These new priority areas and performance measures will help guide the work of the MCH Program and assure accountability.

2016-2020 MCH Priority Areas

  • Healthy behaviors
  • Safety and injury prevention
  • Mental health factors and healthy relationships
  • Preventive screening and follow-up
  • Health care access and quality
  • Health equity
  • Infrastructure to assure data-informed policy, and environmental and systems-based strategies

MCH Performance Measure Health Topics

  • Annual preventive visits (women age 18-44 and adolescents age 12-17)
  • Adolescent injury
  • Adolescent well-visit
  • Breastfeeding
  • Developmental screening
  • Medical home
  • Perinatal depression
  • Smoking during pregnancy and household smoking
  • Transition

To help local public health departments and tribal agencies assess health status across these performance measures, the MCH Program developed Wisconsin County Maternal and Child Health Profiles. These profiles provide demographic data and performance measure estimates for each county. In addition, they designate each county as urban or rural and provide statewide urban, rural, and overall estimates for counties to make comparisons.

The Title V MCH Services Block Grant creates federal-state-local partnerships to meet the critical challenges facing women, children and families. Beginning in 2016, local public health departments and tribal agencies will be funded to implement and evaluate new contract objective strategies in collaboration with community partners that address the 2016-2020 MCH priority area and performance measure framework. They will also have the option to wrap up Early Childhood Systems activities that were part of the previous block grant cycle.

Local Public Health Department and Tribal Agency Objective Strategies for 2016:


  • Support workplaces to become breastfeeding friendly
  • Support child care sites to become breastfeeding friendly

Safe Sleep

  • Coordinate and/or provide trainings to implement safe sleep practices with community groups (e.g., parent or family organizations, home visiting agencies, churches, businesses) using common messaging.
  • Coordinate and/or provide trainings to implement safe sleep practices with child care providers, using common messaging.
  • Promote the use of the safe sleep policies and procedures developed for hospitals and health systems.

Developmental Screening

  • Coordinate and/or provide developmental screening trainings to medical providers in collaboration with the Medical Home Statewide Initiative.
  • Coordinate and/or provide developmental screening trainings to child care providers.


Increase access to smoking cessation services for postpartum women and family members who smoke.

Adolescent Suicide

  • Coordinate and/or facilitate evidence-based suicide prevention practices with community groups.
  • Promote Zero Suicide principles and practices with health care providers and health care systems.

Adolescent Transportation-related Injury

Implement the TEEN DRIVING PLAN to increase the quantity and diversity of parent/guardian supervised learner practice in different driving environments.

Wisconsin Healthiest Families

Implement and evaluate activities for the Wisconsin Healthiest Families Initiative in collaboration with community partners focusing on family supports, child development, mental health, or safety/injury prevention.

Keeping Kids Alive

Implement Fetal Infant Mortality Review (FIMR) and/or Child Death Review in collaboration with community partners.

Regardless of selected contract objective strategies, all funded agencies will be required to:

  • Implement and evaluate effectiveness of the selected strategies and activities.
  • Collaborate with community partners to include consumers/families.
  • Participate in a learning collaborative to support progress on MCH National Performance Measures.
  • Promote the MCH Hotline.
  • Attend the 2016 Summit.

More detailed information about the MCH contracting process with local public health departments and tribal agencies can be found on the Division of Public Health Consolidated Contracting Information website.

Last Revised: February 19, 2016