Texting Campaign for Pregnant Women and New Moms

The National Healthy Mothers, Healthy Babies Coalition launched text4baby (exit DHS), a free mobile text messaging service service that provides pregnant women and new moms with information to help them care for their health and give their babies the best possible start in life.

As an outreach partner in this national campaign, we encourage you to join us in bringing awareness by telling people about this campaign!

There are various promotional materials (exit DHS) available in English and Spanish to help spread the word. Also check out User Frequently Asked Questions (exit DHS) for responses to the frequently asked questions.

Pregnant women and new mothers who sign up for this service will receive text messages timed to their due date or baby's birth date.

Messages are sent throughout her pregnancy and baby's first year that focus on a variety of topics critical to maternal and child health, such as prenatal care, emotional well-being, labor and delivery, smoking cessation, breastfeeding, and more! 

Why text messages?

  • 90% of Americans have mobile phones.
  • Key way to reach: younger women, lower-income women, and women of color.

How it works:

Registration is easy and can be done via the enrollment banner below or from a cell phone by texting the word BABY (or BEBE for Spanish) to the number 511411. The user will be asked to enter their due date or baby's birthday and zip code.  Once registered, she will start receiving free messages with tips for her pregnancy or caring for her baby. These messages are timed to her due date or baby's birth date.

To stop receiving messages from text4baby, text STOP to 511411. To start receiving the messages again, the user will have to enroll again by sending BABY to 511411 (BEBE to 511411 for Spanish messages).

This service is available to ALL pregnant women. There is no cost to the user, even if she does not have a text message plan with her mobile service provider.


For more information on the national campaign go to text4baby (exit DHS) or to find out more about what DPH is doing, contact Patrice Onheiber for more information.

Last Revised: April 6, 2015