Don't be a party to teenage drinking.
These planning and program resources are for use by organizations participating in the Wisconsin Parents Who Host, Lose The Most campaign.
The following is a calendar of tasks to help organizations plan their local campaigns. Select a month to view the recommended tasks to be completed during that month.
- Start planning your campaign.
- Contact local law enforcement agency to learn how your group can support their efforts to prevent and reduce underage drinking. Suggestions include letters to the editor in support of enforcing current laws that penalize adults who allow or enable underage drinking.
- Reach out to your municipal judge to talk about the long-term health and development problems that result from underage drinking.
- Contact service clubs and civic groups about making a presentation in April or May. Use the "Community Presentation" below.
- Ask local law enforcement to notify you when a social hosting citation (ticket) is issued so your coalition/group can support law enforcement and highlight the impact of enforcement.
- Reach out to local clergy, ecumenical groups, or faith-based organizations to explain your campaign and request their support through notices in church/mosque/synagogue bulletins and newsletters. Drafts are provided below.
- Select a spokesperson. This individual should begin to draft a press release and make contact with local media to alert them about your project and its start date.
- Decide if your community effort will include a parent network. Networks can be a great way to link parents who do not support or allow underage drinking in their homes. Work with local school resource officers and high school to determine how to expand existing or start a parent network.
- Find and secure locations for large banners and get permission to hang one during April and/or May. Request permission where needed.
- Ask your County Board, City Council, Village Board, or Town Board to declare April Parents Who Host, Lose the Most: Don’t Be a Party to Teenage Drinking Month.
- Follow up with service clubs and civic groups about making a presentation in April or May, if needed.
- Offer to help local law enforcement recruit youth volunteers for alcohol age compliance checks.
- Negotiate and reserve advertising space in local print media. Don’t forget the local shopper or circular.
- Talk with local businesses such as pizzerias and grocery stores and ask if you can place flyers promoting your campaign message on pizza boxes and in grocery bags during the campaign.
- April is also Alcohol Awareness Month. Ask your City Council, Village Board, Town Board, and/or County Board to make a similar declaration. Take a photo of the police chief and elected officials holding the proclamation and submit it to local newspapers. Or, ask the media to attend an event announcing April Alcohol Awareness Month in your community.
- Continue media outreach. Stress that your campaign is underway. Focus on the prom and graduation season.
- Collect and save stories about your effort done by local media.
- Provide speakers for service clubs and civic groups.
- Place yard signs in the yards of people who support your campaign. NOTE: It is best to place the yard signs yourself. That way you know they are in the yard—and not the garage and you know where to pick them up at the end of the campaign. Yard signs in front of police stations, fire houses, and schools are less effective than signs at homes.
- Place posters around your community with the contact information for your organization and or instructions about reporting underage drinking parties. For example: “If you see underage drinking, call XXX-XXXX. Or dial 911.” Ask local law enforcement for guidance on the wording.
- Distribute flyers at local business, such as pizzerias, grocery stores, banks, and credit unions.
- Seek permission to place posters at your public library and/or post office.
- Ask local churches, mosques, synagogues, and other faith-based organizations to put a note in their weekly service bulletins and monthly newsletters regarding your campaign and April Alcohol Awareness Month. Examples are provided below.
- Ask local schools to put a note in their parent newsletters regarding your campaign and April Alcohol Awareness Month. An example is provided below.
- Reach out to parent organizations at local schools to share information about your campaign.
- Help local police publicize the results of the first round of alcohol age compliance checks. The message is adults who purchase, pour, and provide alcohol for youth are breaking the law, endangering youth, and exposing themselves to civil lawsuits.
- Write letters to the editor supporting police action to terminate underage drinking parties. Be proactive. If a citation is issued or underage party disbursed, reach out to the media to show your support of the effort.
- Continue to distribute flyers at local businesses that support your effort. Consider adding florists and places that rent formal wear to your contact list.
- Continue media outreach. Focus on graduation parties.
- Offer public thanks to the police in your community for helping to prevent and reduce underage drinking.
- Offer thanks to your supporters. Consider a public "thank you,” such as a newspaper ad.
Public Awareness Tools
Organizations should use the following tools to promote their campaign.
- Cards for Parents (WORD)
- Community Presentation (POWERPOINT) (Presenting Tips (PDF))
- Parents Who Host, Lose The Most Logo
- Poster (PDF)
- Radio Public Service Announcement/Advertisement
- Sample Column for School Newsletters for Parents (WORD)
- Sample Newsletter Article (WORD)
- Sample Press Release (WORD)
"Parents Who Host, Lose The Most: Don't be a party to teenage drinking" is a registered trademark of Prevention Action Alliance and is used with permission.