Wisconsin Tobacco Prevention and Control Program - Wisconsin Wins Campaign

The Wisconsin Wins (WI Wins) campaign is a state-level initiative designed to decrease youth access to tobacco products. The WI Wins campaign was launched in the spring of 2002 to assure compliance with the Federal Synar regulation which requires states to maintain a youth access rate of less than 20% and is part of a comprehensive approach to preventing youth retail access to tobacco. Wisconsin's current youth access rate is 6.4%. 

The program design uses a positive reinforcement strategy to support retailers who refuse to sell tobacco to minors. The Department of Health Services (DHS) contracts with local partners, including health departments and other human service agencies, to conduct investigations to determine retailer compliance with the law. Local initiatives also include retailer education and training, media, and community outreach and education. The program is enhanced by a statewide media campaign consisting of radio and print ads. Direct mailings and phone contacts with retailers reinforce the media message.

Wisconsin state statute requires that anyone selling tobacco products be provided with training regarding the sale of tobacco. At the completion of the training, a training acknowledgement must be signed and kept on file. The DHS approved training is located at www.smokecheck.org. Once completed, this training provides an electronic copy of the acknowledgement form.

For more information, contact Nancy Michaud, Youth Access Program Coordinator, at 608-266-0181.

Last Revised: May 7, 2015