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Wisconsin Tobacco Prevention and Control Program

Tobacco Addiction Treatment

Through state surveys, we know that over 70% of Wisconsin smokers want to quit. In addition, we know that smoking rates among pregnant women in Wisconsin are higher than the national average. 

The toll-free Wisconsin Tobacco Quit Line, 1-800-QUIT-NOW (784-8669), is an easy way to begin your quit attempt or help somebody you love overcome tobacco addiction.

To learn about programs offering information and access to tobacco addiction treatment counseling and resources to all residents and pregnant smokers, click the following:

All external hyperlinks are provided for your information and for the benefit of the general public. The Department of Health Services does not testify to, sponsor, or endorse the accuracy of the information provided on externally linked pages.

Wisconsin Tobacco Quit Line

The Wisconsin Tobacco Quit Line offers a single access point to tobacco addiction treatment. The Quit Line, managed by the University of Wisconsin Center for Tobacco Research and Intervention (UW-CTRI), offers a variety of services, including:

  • One-on-one practical telephone counseling. Quit Line tobacco addiction treatment specialists provide specific strategies on quitting for good.
  • Free Information. For friends, family and tobacco users, the Quit Line provides information on tobacco use, dependence and addiction treatment. Friends and family members can get information on how to help someone they know quit using tobacco.
  • Referrals to local tobacco addiction treatment programs and services. Quit Line tobacco addiction treatment specialists have a list of resources from all over Wisconsin so they can refer callers to established programs within their own area.

For more information, visit the Quit Line web site or contact Kate Kobinsky, UW-CTRI Quit Line Coordinator, at 608-265-5617.

Tobacco Addiction Treatment Education and Outreach Program

The Education and Outreach program provides Wisconsin clinicians and healthcare systems with training and technical assistance on evidence-based, effective tobacco addiction treatment strategies. The University of Wisconsin Center for Tobacco Research and Intervention (UW-CTRI) has three outreach specialists who work with healthcare clinicians and systems to incorporate evidence-based tobacco dependence treatment into their standard of care for every patient visit.

For more information, visit the Education and Outreach web site or contact Rob Adsit, UW-CTRI Education and Outreach Coordinator, at 608-262-7557.

First Breath

First Breath is a program that helps pregnant women in Wisconsin quit smoking. The program is coordinated by the Wisconsin Women's Health Foundation with partners: State of Wisconsin Division of Public Health Bureau of Community Health Promotion, and APS Healthcare Inc. First Breath cessation strategies are integrated into existing prenatal care models, including public health services and private healthcare clinic appointments.

For more information, visit the First Breath program web site or  contact Hillary Whitehorse, First Breath Program Coordinator, Wisconsin Women’s Health Foundation at 608-251-1675.

Last Revised: June 11, 2013