Commercial Tobacco Prevention and Treatment Program
Global commercial tobacco companies spend $161.2 million per year to market commercial tobacco and nicotine to Wisconsinites.
Commercial tobacco and nicotine products are Wisconsin’s leading causes of preventable death and disease. Every year, they cause our state to lose:
- 7,900 lives
- $3.09 billion in health care expenses
- $5.6 billion in productivity
Learn more about the The Toll of Tobacco in Wisconsin, The Campaign for Tobacco Free Kids, April 2024.
Explore more resources and get involved
The Commercial Tobacco Prevention and Treatment Program (CTPTP) is dedicated to reducing the burden of commercial tobacco and nicotine on Wisconsin’s people and communities. We invite you to learn more and get involved.
Vicki Huntington
Vicki.Huntington@dhs.wisconsin.gov
Section Chief
Commercial Tobacco Prevention and Treatment Program
608-267-3823
Commercial Tobacco Related Disparities
Learn about the impact that commercial tobacco has had on communities.
Help to Quit
Get help to quit commercial tobacco and nicotine.
Youth Programs
Prevent smoking, vaping, and dipping among young people.
Local Efforts
Join the movement to usher in systems change.
Tobacco 21
Understand the law against selling tobacco to anyone under age 21.
Resources and Partners
Learn about others in the tobacco-and nicotine-free movement.
Get free help to quit commercial tobacco and nicotine
Wisconsin Tobacco Quit Line
Customized plans and coaching
Ages 13+
800-Quit-Now
Text "READY" to 21586
WI Tobacco Quit Line website
Live Vape Free
Text support to quit e-cigarettes
Ages 13-26
Text "VAPEFREE" to 873373
Live Vape Free website
American Indian Quit Line
Culturally tailored coaching
Ages 18+
888-7Ai-Quit
American Indian Quit Line website
First Breath
Support during and after pregnancy
Ages 18+
First Breath website
The word "tobacco" on this page refers to commercial tobacco, not traditional Native American tobacco.
Traditional tobacco: a sacred medicine for healing; offerings to the Creator; and spiritual gifts to express gratitude, show respect, and ask for prayers or advice. Commercial tobacco ("tobacco"): weakens the scared meaning of traditional tobacco into dangerous recreational commodities like cigarettes, vapes, and chewing tobacco.