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Wisconsin Nutrition, Physical Activity and Obesity State Plan

The Wisconsin Nutrition, Physical Activity and Obesity State Plan is a long range planning document focusing on the best ways to be active, eat well and prevent obesity.  The Wisconsin Partnership for Activity and Nutrition, the Nutrition and Physical Activity Program and other stakeholders will work together to accomplish the goals, strategies and objectives that are outlined in this plan. Strategies in the plan to reduce overweight and obesity in Wisconsin will be targeted to reach children, adolescents and adults across all races and socioeconomic levels.  You have several options to learn more about the plan:

  1. Read the plan overview to the left for a high level picture of how you can use the plan.  
  2. For a more detailed look at the plan, search through the full version link on the right.
  3. Jump to specific sections by using the tabs below.

State Plan Introduction

Nutrition, Physical Activity and Obesity State Plan Introduction

(Mary Pesik, Nutrition, Physical Activity and Obesity Program)

State Plan Executive Summary P-00507A

(PDF, 856 KB)

Executive Summary Cover photo

Full State Plan P-00507

(PDF, 6.6 MB)

  Full State Plan Cover photo

Select one of the tabs below to jump to the section you're most interested in:

What Can I Do?

Strategies by Setting

Full State Plan

How to Get Involved or Learn More


What Can I Do?

Not sure of what role you could play in implementing the state plan? Take a look at this section from the state plan to see a listing of "What Can I Do" by type of organization (PDF, 263 KB) or select some strategies from the 1-page summary sheets by the target behaviors listed below or to help develop infrastructure (PDF, 628 KB) .

Physical Activity

(PDF, 467 KB)

Screen Time

(PDF, 451 KB)

Fruit and Vegetables

(PDF, 455 KB)

Foods and Beverages

(PDF, 367 KB)


(PDF, 378 KB)

Physical Activity

TV viewing

Fruit and vegetables

Sugary foods


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Strategies by Setting

Looking for more information about implementing strategies in various settings? Select from the list below to get the full list of objectives and strategies for the settings you are working in.

Early Care and Education


Active Communities

Food System



Early Care School Active Communities Food System Healthcare


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Wisconsin Nutrition and Physical Activity State Plan (PDF, 6.6 MB)

A pdf version of the full State Plan. (This is a large document that may take a long time to open).  A 2-page list of the plan strategies (PDF, 69 KB) is also available.

If you want to view individual sections to fit your needs, select from the list below. The plan is not available in hard copy.  You may print all or sections of the report without any permissions.  Also available are the public comments (PDF, 531 KB) submitted prior to publishing the state plan.




Introduction - page 4 (PDF, 356 KB)

What Can I Do? (by organization) - page 7 (PDF, 263 KB)

Background - page 12 (PDF, 2.9 MB)

  • Nutrition, Physical Activity and Obesity Program

  • Wisconsin Partnership for Activity and Nutrition

  • Success of 2005 State Plan

  • Developing the State Plan

  • Sustainability

The State Plan: Goals, Strategies and Objectives - page 20 (PDF, 185 KB)

  • Long Term Indicators (overweight and obesity)

  • Indicators of Behavioral Factors

  • Strength of Evidence

Systems Goals - page 25 (PDF, 351 KB)

Intervention Goals - page 38 (PDF, 820 KB)

What Can I Do by Focus Areas - page 84

Implementation - page 92 (PDF, 181 KB)

  • Using the State Plan

  • Addressing Disparity and Inequity

  • Social Marketing

  • Local Implementation and Resources

Measuring Progress - page 96 (PDF, 157 KB)

  • State Plan Objectives and Benchmarks Table

Appendix - page 108 (PDF, 1.2 MB)

  • Current National Guidelines

  • Healthiest Wisconsin 2020

  • Target Behaviors

  • Focus on Policy, Environmental and Systems Change

  • Strategy Evidence Table (PDF, 155 KB)

  • Acronyms

  • Glossary

  • Acknowledgements

  • WIPAN Member Organizations

  • Program Staff

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How can I get involved or learn more?

Watch a short webinar
 about the plan
Sign on
in support of the plan and your possible role.
the statewide obesity prevention coalition.
Join your local coalition
and get connected with other groups.
Tell us what you're doing
Fill out the program inventory form and share your work with others.

Contact us for more information. 

Wisconsin Nutrition and Physical Activity State Plan: 2010 Progress Report (PDF, 70 KB) - An executive summary of the progress-to-date on goals and objectives in the previous state plan.  

If you would like a printed copy of the overview or any of the What Can I Do documents, please identify which documents you want and send your name and address to Nutrition and Physical Activity State Plan request.

Related Resource: Healthiest Wisconsin 2020:  Everyone Living Better, Longer represents the third decade of statewide community health improvement planning designed to benefit the health of everyone in Wisconsin and the communities in which we live, play, work and learn.  More than 1,500 people from all walks of life helped develop this plan.  An even larger community of partners is needed to implement it over the decade.

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Last Updated: September 03, 2014