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Consumer Guide to Health Care


Paying for Health Care in Wisconsin

Finding and choosing insurance

  • Information for Wisconsin about the Health Insurance Marketplace under the Affordable Care Act is available from HealthCare.gov. The Health Insurance Marketplace is a new way to get coverage that meets your needs. Starting October 1, 2013, you can come to HealthCare.gov to fill out an application and see your plan choices. Open enrollment continues until March 31, 2014. More information from HealthCare.gov.


    • Enrollment for Health (E4Health) Wisconsin: The Wisconsin E4Health website provides resources for consumers (people needing to apply for health insurance using the federal Marketplace) as well as for organizations helping people to apply. An online Enrollment Directory is available on the site. It lists Wisconsin organizations that provide health insurance enrollment services, including organizations that are Certified Application Counselor Organizations - those who can assist with enrollment in the federal Marketplace.

  • Information from the Wisconsin Department of Health Services: Wisconsin Health Care Options in 2014.


  • The guide to finding and choosing insurance gives you information on what to consider as you search for an insurance plan.


  • Here is information about long-term care insurance and paying for long-term care.


  • The health plan quality page will help you find out how plans compare on a variety of quality measures.

Government programs

If you do not have access to private insurance, this section provides information about programs that might help you, including the following Wisconsin programs. (Specific eligibility requirements may vary in these programs. Please go to links for eligibility details.)

  • ACCESS is a tool to help you determine if you are eligible for Wisconsin’s health and nutrition assistance programs. You can check to see if you’re eligible, apply for benefits, and find answers to common questions.
  • BadgerCare Plus is a health insurance program available to all Wisconsin children, regardless of income. Others who may be eligible include pregnant women, parents and caretakers, young adults who are leaving foster care when they turn 18, farmers and self-employed people, and low-income adults with no dependent children. Find out if you are eligible for BadgerCare Plus and other health and nutrition programs by visiting ACCESS (exit DHS), or call 1-800-362-3002.
  • Wisconsin Medicaid:  A joint federal/state program that pays for medical services for residents of Wisconsin who are poor, aged, blind, or disabled. 
  • SeniorCare: A Medicaid program that provides prescription drug assistance for those 65 or older.
  • Family Planning Only Services: A Medicaid program that covers family planning services and supplies for women between 15 and 44 years of age. This brochure (PDF, 149 KB) provides more detailed information.

Information on finding insurance and paying for care if you are:

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Last Revised: November 07, 2013