Wisconsin Tobacco Prevention and Control Program - Youth Programs

Making the Next Generation Tobacco-Free

Smiling group of teenagers

Nearly all tobacco use begins during youth and young adulthood. Tobacco contains nicotine, a highly addictive drug that causes many young people to progress from smoking occasionally to smoking every day. Prevention is critical. If young people don’t start using tobacco by age 26, they almost certainly will never start.

Wisconsin reduced state high school cigarette smoking rates from 33% in 2000 to 10.7% in 2014, and middle school cigarette smoking rates from 12% in 2000 to 1.6% in 2014.

Learn about Wisconsin programs that help raise a generation of tobacco-free youth.

Keeping Tobacco Out of the Hands of Youth

The Wisconsin Wins program uses an effective mix of education and oversight to keep kids away from tobacco products by:

  • Conducting unannounced inspections at local tobacco retail outlets to track retailer compliance with Wisconsin’s tobacco sales laws. See the local youth access rate in your county at wiwins.org.
  • Providing SmokeCheck.org, a free training and educational resources that help retailers understand how to comply with the law. Learn more about free online training for retailers at SmokeCheck.org.
  • Engaging in community outreach and education to communicate the importance of preventing youth access to tobacco.

For more information, contact Nancy Michaud, Youth Access Program Coordinator, at 608-266-0181.

Youth Advocacy

FACT, Wisconsin's Youth Tobacco Prevention Movement, empowers over 5,000 teens to use activism initiatives to educate their friends, family, and the people around them on the dangers of tobacco use. FACT members have engaged in peer and community education efforts that have helped reduce youth tobacco use, and have played an integral part in changing community policies on secondhand smoke and retail sales to youth. FACT youth participate in education and activism events such as e-mail blitzes, letter writing, and community and school presentations.

For more information, visit FACT or contact Luke Witkowski, American Lung Association, at 608-266-2720.

Tobacco Prevention in Schools

Through collaborations with the Wisconsin Tobacco Prevention and Control Program, the American Lung Association and other partners, the Wisconsin Department of Public Instruction (DPI) works with schools in Wisconsin to enhance programs in a number of areas within tobacco control. 

The DPI conducts trainings and workshops statewide, and is a critically important partner in surveying youth tobacco use trends.  For more information, visit DPI.

Helping Young People Quit Smoking

Most young smokers want to quit using tobacco, but are unable to succeed on their own. Not On Tobacco (N-O-T) is a state-of-the-science, school-based program that provides assistance to teens who wish to quit using tobacco. The program covers the entire quitting process, including the prevention of relapses.

For more information, visit Not On Tobacco or contact Keri Schneider, American Lung Association of Wisconsin, at 262-703-4852.

Last Revised: April 29, 2015