Commercial Tobacco Prevention and Treatment Program: Local Efforts

Reducing the impact of commercial tobacco at the community level

The Commercial Tobacco Prevention and Treatment Program in Wisconsin collaborates with local alliances and coalitions, statewide partners, and tribal governments to understand and address the specific needs of our state’s different communities.

Local alliances

Local alliances and coalitions connect people and organizations with shared purpose and goals. Members learn and understand specific communities’ histories regarding tobacco and nicotine, share quit resources, connect with state leaders to change policies, and engage youth in prevention programs.

Statewide partners

Statewide partners work across the entire state to impact these same important initiatives, participate in tobacco research, engage with health care providers, and provide quit resources. They also provide a link to state and national efforts around lung, cancer, heart, asthma, and smoke-free housing issues.

Tribal governments

Tribal governments in Wisconsin engage in a government-to-government relationship with us to understand the effect of multigenerational marketing amongst Native Americans in our state. We collaborate to provide culturally tailored programs and services to address tobacco and nicotine use among indigenous peoples.

Wisconsin Wins

Wisconsin Wins is a proven education, outreach, and inspection program for tobacco and vape retailers across the state. It was established in 2002 in response to an underage sales rate over 30%, which put the state at risk of losing millions of dollars in federal substance use prevention funding. Team members provide retailers with training, signage, and other tools to help them comply with the federal tobacco 21 sales law. Local agencies also partner with law enforcement to conduct nearly 4,000 tobacco and vape retailer inspections per year.

Find your local tobacco alliance

  No alliance in your community?

Contact Wendy Vander Zanden, Tobacco Prevention Specialist, at Wendy.Vanderzanden@dhs.wisconsin.gov to get involved.

 Get free help to quit commercial tobacco and nicotine

The word "tobacco" on this page refers to commercial tobacco, not traditional Native American tobacco

Traditional tobacco: a sacred medicine for healing; offerings to the Creator; and spiritual gifts to express gratitude, show respect, and ask for prayers or advice. Commercial tobacco ("tobacco"): changes the meaning of traditional tobacco into dangerous recreational commodities like cigarettes, vapes, and chewing tobacco.