Tobacco is Changing

The Next Generation of Addictive Tobacco Products

Electronic cigarettes. Little cigars. Sweet candy flavors. The next generation of addictive tobacco products is here, and most of them don’t look anything like a pack of cigarettes. Tobacco has evolved so fast, it’s tough for parents to recognize tobacco when they see it—and even tougher to talk to your kids about the terrible damage tobacco products can do. But that can change right here.

Alert: Severe Lung Damage Reported in Wisconsin Adolescents Who Reported Vaping

The Wisconsin Department of Health Services (DHS) and local health departments are investigating cases of individuals throughout Wisconsin counties with severe lung disease who all reported recent vaping.

Read the latest information on Wisconsin's investigation of the lung disease cases.

Read the Department of Health Services public health advisory on vaping and e-cigarettes for additional details on policy solutions and actions for parents, teachers, and health professionals.


The 'Tobacco Talk' Has Changed

There's a whole new generation of tobacco products out there. Watch the video to find out how tobacco's changed.

View other Tobacco is Changing videos on the DHS YouTube page.

Fast Facts about Tobacco

Tobacco Causes Memory Problems in Children

Kids Start Using Flavored Tobacco Products

Get Started

This site will help you get to know the new face of tobacco. It’s the first step to helping your kids stay healthy and tobacco-free.



You can also learn more by clicking on these links:

Last Revised: October 7, 2019