Tobacco is Changing

The Next Generation of Addictive Tobacco Products

Electronic cigarettes. Little cigars. Sweet candy flavors. The next generation of addictive tobacco products is here, and most of them don’t look anything like a pack of cigarettes. Tobacco has evolved so fast, it’s tough for parents to recognize tobacco when they see it—and even tougher to talk to your kids about the terrible damage tobacco products can do. But that can change right here.

Governor Tony Evers and the Departments of Health Services and Public Instruction team for letter to school districts promoting youth e-cigarette resources

Governor Tony Evers, Department of Health Services Secretary Andrea Palm, and Department of Public Instruction Secretary Carolyn Stanford Taylor recently sent a joint letter on e-cigarettes to Wisconsin school district administrators. The letter detailed e-cigarettes' health harms for youth, outlined steps school districts can take to address the issue, and provided resources on instituting comprehensive tobacco-free school policies, integrating e-cigarettes into health curriculum, and connecting addicted youth with cessation resources.


The 'Tobacco Talk' Has Changed

There's a whole new generation of tobacco products out there. Watch the video to find out how tobacco's changed.

View other Tobacco is Changing videos on the DHS YouTube page.

Fast Facts about Tobacco

Tobacco Causes Memory Problems in Children

Kids Start Using Flavored Tobacco Products

Get Started

This site will help you get to know the new face of tobacco. It’s the first step to helping your kids stay healthy and tobacco-free.



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Last Revised: November 22, 2019