Public Health Emergency – COVID-19
Due to the COVID-19 public health emergency, WIC State Office staff may be working remotely. We will still be available during normal office hours (Monday-Friday, 8 a.m.–4:30 p.m.), but there may be a delay in response. If you need to contact the WIC Vendor and Integrity Unit, please email email@example.com or call 608-266-6912 (and leave a voicemail). We will contact you as quickly as we can. If you are temporarily closing your store due to COVID-19, you will not be penalized, but you must notify us immediately.
In addition, please keep yourself informed of the Center's for Disease Control and Prevention's (CDC) Guidance for Businesses and Employers.
NEW FORMULA ANNOUNCEMENT: The Wisconsin WIC Program will begin using Similac® brand formulas in place of Good Start Gentle formulas for most infants starting in January 2021. All stores will be required to use 12 stock cans of Similac Advance. Also, there will be a new minimum stock requirement for Similac® Total Comfort™ in stores with 11 or more total cash registers.
Stores must maintain the minimum stock requirement for Good Start® Gentle through December 2020. December WIC purchases will not include Similac® formulas, but a limited amount of Good Start® purchases will carry-over into January. Please contact the State WIC Office if you have any questions.
On average, 106,000 Wisconsin WIC participants purchase approved foods each month at authorized WIC stores all around the state. As well as helping families be healthy, the WIC food package supports farmers and retailers. Learn more from this National WIC Association fact sheet.
The vendor’s role in the process of improving participant health is an important one. Vendors ensure that WIC participants receive the correct type and amount of food in the month it is intended to be received. This serves as reinforcement to the WIC participant’s nutrition education. The vendor’s role is essential in making the Wisconsin WIC Program a success.
The State WIC Office Vendor and Integrity Unit (SWO) is responsible for processing WIC vendor applications, conducting vendor pre-authorization site visits, monitoring, vendor audits, vendor training, and providing general assistance to WIC vendors.
If you have any questions or require additional assistance, please contact the SWO at 608-266-6912. Staff is in the office from 7:45 a.m.–4 p.m. Monday through Friday.