WIC Vendor Home Page

On average, 106,000 Wisconsin WIC participants purchase approved foods each month at authorized WIC stores all around the state. As well as helping families be healthy, the WIC food package supports farmers and retailers. Learn more from this National WIC Association fact sheet.

The vendor’s role in the process of improving participant health is an important one. Vendors ensure that WIC participants receive the correct type and amount of food in the month it is intended to be received. This serves as reinforcement to the WIC participant’s nutrition education. The vendor’s role is essential in making the Wisconsin WIC Program a success.

The State WIC Office Vendor and Integrity Unit (SWO) is responsible for processing WIC vendor applications, conducting vendor pre-authorization site visits, monitoring, vendor audits, vendor training, and providing general assistance to WIC vendors.

If you have any questions or require additional assistance, please contact the SWO at 608-266-6912. Staff is in the office from 7:45 a.m.–4 p.m. Monday through Friday.

Last Revised: December 17, 2019