Tobacco Prevention and Control Program

Tobacco is Wisconsin’s leading cause of preventable death and costs the state more than $4.5 billion annually in health care and lost productivity expenses. The Wisconsin Tobacco Prevention and Control Program (TPCP) is dedicated to reducing tobacco’s burden. Here you will find information on the TPCP’s comprehensive efforts as well as fact sheets and quitting resources for tobacco use

While tobacco affects us all, some populations feel the burden more than others.

Wisconsin residents who make less than $15,000 smoke at nearly twice the rate as the general population.

Call 1-800-QUIT NOW for free help.


What We Do

Hot Topics

Tobacco is Changing

It's hard for parents to keep track of all the kid-friendly flavors tobacco now comes in. That's why the Department of Health Services (DHS) created the new Tobacco is Changing campaign. On the Tobacco is Changing page, parents can learn about the different types of tobacco products temping their kids, as well as key tobacco issues like flavoring and packaging, and get tips for helping their kids stay tobacco-free. Learn more at

E-Cigarettes: Unproven and Unregulated

Electronic cigarettes (or e-cigarettes) are oral devices that can be used to simulate smoking and that produce an aerosol of nicotine and/or other substances. Little is known about the safety or efficacy of e-cigarettes as they have not been approved by the Federal Drug Administration (FDA) and are not currently regulated. For proven tools to help you quit tobacco use, visit our Help to Quit page.

Secondhand Smoke: Still a Problem

Secondhand smoke remains a health concern for many. The U.S. Centers for Disease Control and Prevention estimates that two in every five children (and seven out of 10 African-American children) are exposed to secondhand smoke, as well as more than one in three nonsmokers who live in rental housing. To learn more about smoke-free multi-unit housing efforts in Wisconsin, visit

Other Tobacco Products: Attracting New Users

Tobacco also comes in other forms like chew, snus, cigars and cigarillos. Even though these products can cause serious health problems like heart disease and cancer, their cheaper price and candy and fruit flavors like cherry and grape make them increasingly appealing to youth.

Smoke-Free Public Housing Rule

A new rule from the U.S. Department of Housing and Urban Development (HUD) requires all Public Housing Authorities to have a smoke-free policy in place by July 31, 2018. Resources are available to prepare for the rule on the HUD website.

Fast Facts

Visit the General Information and Data page for more research findings.

Wisconsin Youth Tobacco Use

  • High School Smoking Rate: 8.1%
  • High School Smokeless Tobacco Use Rate: 4.4%
  • High School E-Cigarette Use Rate: 13.3%
  • Middle School Smoking Rate: 1.3%
  • Middle School Smokeless Tobacco Use Rate: .6%

Source: 2016 Youth Tobacco Survey - High School, P-01624;
Source: 2016 Youth Tobacco Survey - Middle School, P-01624A

Wisconsin Adult Tobacco Use

  • Adult Smoking Rate: 17%
  • Adult Smokeless Tobacco Use Rate: 4%
  • Current Smoking Rates by Demographic Characteristics
    • Pregnant Women: 14%
    • Income <$24,999: 26%
    • Adults ever Diagnosed with Depression: 27%

Source: 2016 Wisconsin BRFSS Tobacco Fact Sheet, P-43073 (PDF)
Source: Wisconsin Births and Infant Deaths, 2013

Tobacco Costs in Wisconsin

  • Annual Lives Lost: 7,356
  • Annual Health Care Costs: $3 billion
  • Annual Lost Productivity Costs: $1.6 billion

Source: 2015 Burden of Tobacco in Wisconsin Report

Last Revised: January 31, 2018