Tobacco is Wisconsin’s leading cause of preventable death and costs the state more than $4.5 billion annually in health care and lost productivity expenses. The Wisconsin Tobacco Prevention and Control Program (TPCP) is dedicated to reducing tobacco’s burden. Here you will find information on the TPCP’s comprehensive efforts as well as fact sheets and quitting resources for tobacco use.
Youth E-Cigarette Use Public Health Advisory
The Wisconsin Department of Health Services has released a public health advisory on youth e-cigarette use in response to new data from the 2018 Wisconsin Youth Tobacco Survey (YTS).
While tobacco affects us all, some populations feel the burden more than others.
Wisconsin residents who make less than $15,000 smoke at nearly twice the rate as the general population.
Call 1-800-QUIT NOW for free help.
What We Do
Back to School Information on E-Cigarettes
School is in full swing, and unfortunately, more and more young people are using e-cigarettes, especially flavored e-cigarettes. Kids are even finding ways to use e-cigarettes shaped like flash drives during school. The U.S. Centers for Disease Control and Prevention (CDC) has prepared new resources to help get parents up to speed on the risks of e-cigarettes, as well as tips to help them keep their kids tobacco-free. Learn more at CDC.gov.
Tobacco is Changing
It's hard for parents to keep track of all the kid-friendly flavors tobacco now comes in. That's why the Department of Health Services (DHS) created the new Tobacco is Changing campaign. On the Tobacco is Changing page, parents can learn about the different types of tobacco products temping their kids, as well as key tobacco issues like flavoring and packaging, and get tips for helping their kids stay tobacco-free. Learn more at tobaccoischanging.com.
E-Cigarettes: Unproven and Unregulated
Electronic cigarettes (or e-cigarettes) are oral devices that can be used to simulate smoking and that produce an aerosol of nicotine and/or other substances. Little is known about the safety or efficacy of e-cigarettes as they have not been approved by the Federal Drug Administration (FDA) and are not currently regulated. For proven tools to help you quit tobacco use, visit our Help to Quit page.
Secondhand Smoke: Still a Problem
Secondhand smoke remains a health concern for many. The U.S. Centers for Disease Control and Prevention (CDC) estimates that two in every five children (and seven out of 10 African-American children) are exposed to secondhand smoke, as well as more than one in three nonsmokers who live in rental housing. To learn more about smoke-free multi-unit housing efforts in Wisconsin, visit Clear Gains - Wisconsin's Smoke-Free Housing Initiative.
Other Tobacco Products: Attracting New Users
Tobacco also comes in other forms like chew, snus, cigars and cigarillos. Even though these products can cause serious health problems like heart disease and cancer, their cheaper price and candy and fruit flavors like cherry and grape make them increasingly appealing to youth.
Smoke-Free Public Housing Rule
A rule from the U.S. Department of Housing and Urban Development (HUD) requiring all Public Housing Authorities to be smoke-free took effect on July 31, 2018. Learn more at HUD's website.
Visit the General Information and Data page for more research findings.
Wisconsin Youth Tobacco Use
- E-Cigarette Use
- High School Current Use: 20.1%
- High School Ever Use: 32.6%
- Middle School Current Use: 4.1%
- Middle School Ever Use: 11.0%
- Conventional Cigarette Use
- High School Current Smokers: 4.7%
- High School Ever Smokers: 18.6%
- Middle School Current Smokers: 1.4%
- Middle School Ever Smokers: 6.1%
- Smokeless Tobacco Use
- High School Current Smokeless Users: 4.0%
- High School Ever Smokeless Users: 8.4%
- Middle School Current Smokeless Users: 1.1%
- Middle School Ever Smokeless Users: 3.6%
Wisconsin Adult Tobacco Use
- Adult Smoking Rate: 16%
- Adult Smokeless Tobacco Use Rate: 4%
- Male: 7.8%
- Adult E-Cigarette Use Rate: 4%
- Ever Use: 19%
- LGB+: 30%
- Current Smoking Rates by Socio-Demographic Characteristics
- American Indian/Alaska Native: 37%
- Multiracial: 30%
- Income <$24,999: 29%
- Black/African American: 28%
- Less than High School Education: 28%
- Adults ever Diagnosed with Depression: 28%
- Medicaid Recipient: 28%
- LGB+: 26%
- Pregnant Women: 11%
Source: 2017 Wisconsin Behavioral Risk Factor Surveillance System, P-43073;
2017 Wisconsin Behavioral Risk Facto Surveillance System References, P-43073A
Source: Wisconsin Births and Infant Deaths, 2013
Tobacco Costs in Wisconsin
- Annual Lives Lost: 7,356
- Annual Health Care Costs: $3 billion
- Annual Lost Productivity Costs: $1.6 billion