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Tobacco Prevention and Control Program

Tobacco Program image of three adults smiling at a fourth adult shown in profile smiling at the other three adults.

Commercial tobacco and nicotine products are Wisconsin’s leading causes of preventable death and disease. Every year, they cause our state to lose:

  • 7,900 lives
  • $3.09 billion in health care expenses
  • $5.6 billion in productivity

Learn more about the The Toll of Tobacco in Wisconsin, The Campaign for Tobacco Free Kids, February 2023.

Global commercial tobacco companies spend $170.2 million per year to market commercial tobacco and nicotine to Wisconsinites.


The Tobacco Prevention and Control Program (TPCP) is dedicated to reducing the burden of commercial tobacco and nicotine on Wisconsin’s people and communities. We invite you to learn more and get involved.

Vicki Huntington
Section Chief
Tobacco Prevention and Control Program

Health Equity

Learn about populations that are especially targeted by Big Tobacco.

Help to Quit

Get help to quit commercial tobacco and nicotine.

Youth Programs

Prevent smoking, vaping, and dipping among young people.

Local Efforts

Join the movement to usher in systems change.

Tobacco 21

Understand the law against selling tobacco to anyone under age 21.

Resources and Partners

Learn about others in the tobacco-and nicotine-free movement.

Get free help to quit commercial tobacco and nicotine

WI Tobacco Quit Line

Customized plans and coaching
Ages 13+
Text "READY" to 34191

Live Vape Free

Text support to quit e-cigarettes
Ages 13-17
Text "VAPEFREE" to 873373

American Indian Quit Line

Culturally tailored coaching
Ages 18+

First Breath

Support during and after pregnancy
Ages 18+

The word "tobacco" on this page refers to commercial tobacco, not traditional Native American tobacco.

Traditional tobacco: a sacred medicine for healing; offerings to the Creator; and spiritual gifts to express gratitude, show respect, and ask for prayers or advice. Commercial tobacco ("tobacco"): a corruption of traditional tobacco into dangerous recreational commodities like cigarettes, vapes, and chewing tobacco.

Last revised August 30, 2023