Tobacco Prevention and Control Program

Tobacco is Wisconsin’s leading cause of preventable death and costs the state more than $4.6 billion annually in health care and lost productivity expenses. The Wisconsin Tobacco Prevention and Control Program (TPCP) is dedicated to reducing tobacco’s burden. Here you will find information on the TPCP’s comprehensive efforts as well as fact sheets and quitting resources for tobacco use.

Governor Tony Evers and the Departments of Health Services and Public Instruction team for letter to school districts promoting youth e-cigarette resources

Governor Tony Evers, Department of Health Services Secretary Andrea Palm, and Department of Public Instruction Secretary Carolyn Stanford Taylor recently sent a joint letter on e-cigarettes to Wisconsin school district administrators. The letter detailed e-cigarettes' health harms for youth, outlined steps school districts can take to address the issue, and provided resources on instituting comprehensive tobacco-free school policies, integrating e-cigarettes into health curriculum, and connecting addicted youth with cessation resources.


While tobacco affects us all, some populations feel the burden more than others.

Wisconsin residents who make less than $15,000 smoke at nearly twice the rate as the general population.

Call 1-800-QUIT NOW for free help.


Read answers to questions received following the Tobacco Prevention and Control Program (TPCP) Funding Opportunity webinar that was held on August 14, 2019.

What We Do

Hot Topics

Back to School Information on E-Cigarettes

School is in full swing, and unfortunately, more and more young people are using e-cigarettes, especially flavored e-cigarettes. Kids are even finding ways to use e-cigarettes shaped like flash drives during school. The U.S. Centers for Disease Control and Prevention (CDC) has prepared new resources to help get parents up to speed on the risks of e-cigarettes, as well as tips to help them keep their kids tobacco-free. Learn more at

Tobacco is Changing

It's hard for parents to keep track of all the kid-friendly flavors tobacco now comes in. That's why the Department of Health Services (DHS) created the new Tobacco is Changing campaign. On the Tobacco is Changing page, parents can learn about the different types of tobacco products temping their kids, as well as key tobacco issues like flavoring and packaging, and get tips for helping their kids stay tobacco-free. Learn more at

E-Cigarettes: Unproven and Unregulated

Electronic cigarettes (or e-cigarettes) are oral devices that can be used to simulate smoking and that produce an aerosol of nicotine and/or other substances. Little is known about the safety or efficacy of e-cigarettes as they have not been approved by the Federal Drug Administration (FDA) and are not currently regulated. For proven tools to help you quit tobacco use, visit our Help to Quit page.

Secondhand Smoke: Still a Problem

Secondhand smoke remains a health concern for many. The U.S. Centers for Disease Control and Prevention (CDC) estimates that two in every five children (and seven out of 10 African-American children) are exposed to secondhand smoke, as well as more than one in three nonsmokers who live in rental housing. To learn more about smoke-free multi-unit housing efforts in Wisconsin, visit Clear Gains - Wisconsin's Smoke-Free Housing Initiative.

Other Tobacco Products: Attracting New Users

Tobacco also comes in other forms like chew, snus, cigars and cigarillos. Even though these products can cause serious health problems like heart disease and cancer, their cheaper price and candy and fruit flavors like cherry and grape make them increasingly appealing to youth.

Smoke-Free Public Housing Rule

A rule from the U.S. Department of Housing and Urban Development (HUD) requiring all Public Housing Authorities to be smoke-free took effect on July 31, 2018. Learn more at HUD's website.

Fast Facts

Visit the General Information and Data page for more research findings.

Wisconsin Youth Tobacco Use

  • E-Cigarette Use
    • High School Current Use: 20.1%
    • High School Ever Use: 32.6%
    • Middle School Current Use: 4.1%
    • Middle School Ever Use: 11.0%
  • Conventional Cigarette Use
    • High School Current Smokers: 4.7%
    • High School Ever Smokers: 18.6%
    • Middle School Current Smokers: 1.4%
    • Middle School Ever Smokers: 6.1%
  • Smokeless Tobacco Use
    • High School Current Smokeless Users: 4.0%
    • High School Ever Smokeless Users: 8.4%
    • Middle School Current Smokeless Users: 1.1%
    • Middle School Ever Smokeless Users: 3.6%

Source: 2018 Youth Tobacco Survey - High School, P-01624;
Source: 2018 Youth Tobacco Survey - Middle School, P-01624A

Wisconsin Adult Tobacco Use

  • Adult Smoking Rate: 16.4%
    • Ever Use: 18.2%
  • Adult Smokeless Tobacco Use Rate: 3.5%
    • Ever Use: 11.4%
    • Current Use, Male: 6.0%
    • Current Use, Rural: 7.8%
  • Adult E-Cigarette Current Use Rate: 4.8%
    • Ever Use: 21.8%
    • Ever Use, LGB+: 32.1%
  • Current Smoking Rates by Socio-Demographic Characteristics
    • Non-Hispanic American Indian/Alaska Native: 36.7%
    • Less than High School Education (those age 25+): 30.5%
    • Income <$15,000: 31.8%
    • Non-Hispanic Multiracial: 28.3%
    • Medicaid/BadgerCare Plus recipient: 26.8%
    • LGB+: 25.9%
    • Non-Hispanic Black/African American: 25.5%
    • Receive mental health treatment: 23.3%
    • Pregnant Women: 11%

Source: 2018 Wisconsin Behavioral Risk Factor Surveillance System, P-43073;
Source: 2019 Smoking During Pregnancy Fact Sheet, P-02394
2019 Wisconsin Tobacco Facts: Smoking During Pregnancy

Tobacco Costs in Wisconsin

  • Annual Lives Lost: 7,000
  • Annual Health Care Costs: $3 billion
  • Annual Lost Productivity Costs: $1.6 billion

Source: 2019 Wisconsin Tobacco Facts
Source: Tobacco Costs Wisconsin, P-02415

Last Revised: December 2, 2019