Tobacco is Changing: Tech and Toys
Three addictive possibilities delivered together: Nicotine, screens, and video games
As technology gets more sophisticated and more affordable, tobacco companies are seizing on an opportunity to tap into young people’s love of screens, video games, and connectivity. New smart vapes not only deliver high levels of addictive nicotine, but also integrate youth-appealing elements, such as touchscreens, customizable displays, Bluetooth compatibility, photo wallpapers, and more.
One of the most effective ways that tobacco companies are attracting new customers is by syncing their products with young people’s love of games, reinforcing nicotine use with current users and potentially attracting new customers who weren’t interested in nicotine before. In-game and visual rewards turn each puff into a way to progress in games. For instance, in some games the user puffs to feed a virtual pet, and in others, the number of puffs can be measured or shared on social media to earn prizes.
What to look for
With tiny screens, mesmerizing games, and per-puff “rewards,” smart vapes turn inhaling nicotine into addictive playtime. Available in many forms, smart vapes typically include a digital display, liquid nicotine in kid-friendly flavors, and allowance-friendly prices. There are even versions that include texting, Bluetooth speakers, and smartphone-like capabilities.
Resources
- Check out what University of California, Riverside researchers have discovered about gamified smart vapes.
- See pictures of vapes disguised as video game devices, toys, and smart phones.
- Learn about the double dopamine hit that happens when nicotine is combined with gameplay.
- Check out how the tobacco industry continues to target kids as a growing customer base.
Different tactics, same threat
Understand all the ways tobacco companies scheme to make, package, and market products that can lock down the next generation of lifelong tobacco users.
Help Wisconsin adopt a comprehensive tobacco policy
We can react to Wisconsin’s tobacco problems, or we can use best practices and proactive policies that work together to prevent youth tobacco use and other statewide challenges. You can help make that happen. Find out how you can support comprehensive tobacco policies for a healthier state and take action in your own community.