Influenza Immunization Resources for Health Care Providers

In the 2020-2021 flu season, it is more important than ever that our patients get vaccinated against the flu. By reducing flu illness, medical visits, and hospitalizations, we can preserve health care resources for those who are sick with COVID-19. You are one of the most trusted information sources and play an important role in encouraging your patients to get their flu vaccine. In order to help you with your special role, we have compiled resources for you to use along with the Centers for Disease Control and Prevention's (CDC) Health Care Provider Fight Flu Toolkit and our editable Influenza Vaccine Resources, P-02781. Please share this information widely so we can improve flu vaccination rates and reduce the spread of influenza.

 Prepare your practice for flu season

This flu season will be different than years past. One of the biggest changes is that providers need to be planning to vaccinate against influenza well into late winter. It's not too late to make sure you have reviewed and incorporated CDC's guidance and recommendations for this flu season.

  1. Make sure you have reviewed the 2020-2021 Advisory Council on Immunization Practices flu vaccine recommendations.
  2. Review guidance for safe vaccination at health care provider offices, large-scale off-site clinics, and/or pharmacies during a pandemic.
  3. Read up on other flu information for health care professionals on the 2020-2021 flu season.

     Education and Outreach

    When trying to reach patients and increase their flu vaccination uptake, both patient education and patient outreach are important. Patient education mostly entails sharing the importance of flu while patients are in your offices, whereas patient outreach is important to remind patients to come in to your offices to get their vaccines.

     Patient Education

    Strong Vaccine Recommendations
    Your trusted voices can make all the difference in increasing vaccination rates.

    Posters, Infographics, and Factsheets

     Patient Outreach

    Social Media Posts

    • Share these sample messages and images on your social media platforms.
    • Do your patients need more of a nudge? Have them text VaxYourFam to 47177 to receive text reminders to get their flu vaccine.
    • Please also include information on free or lower-cost vaccine programs you have for the uninsured or underinsured.
    • See below (in Additional Information and Resources) for more flu outreach materials.


    Website Additions and Support

    You can easily add CDC’s flu content, flu buttons, and flu widgets, like a Vaccine Finder, to your website to help patients get vaccinated.

    Appointment Reminder Templates

    • Create reminder/recall notices through the Wisconsin Immunization Registry (WIR) to set up call, text, and email reminders to help your patients stay on top of their vaccinations.
    • Send CDC’s email template to remind your patients to schedule appointments for their influenza vaccines.
    • Customize the Association of Immunization Manager’s immunization postcards to remind your patients that they can call you to make appointments, and to let them know that you have COVID-related safety precautions in place to provide vaccinations safely.

     Vaccination LogisticsA pharmacist wearing a face mask and a face shield

     Quality Improvement

     Additional Information and Resources

    Questions about these resources? Contact us!
    Stephanie Borchardt, Wisconsin Immunization Program Epidemiologist
    Phone: 608-266-9923

    Last Revised: June 29, 2021