Maternal and Child Health (MCH) Program (Title V)

Title V MCH funding opportunities now open

The Wisconsin MCH program has funding opportunities for multi-year projects addressing the needs of mothers, children (including children and youth with special health care needs), and families in Wisconsin.

Apply by August 13, 2025. Applicants will be notified of award decisions no later than September 5, 2025. Awards will begin January 1, 2026.

Women, maternal health funding opportunities

Infant health funding opportunities

Doula Training and Sustainability Support

Child health funding opportunities

Adolescent health funding opportunities

Children and Youth with Special Health Care Needs funding opportunities

Family health funding opportunities

Direct questions regarding the funding application process to our program by emailing DHSDPHMCH@dhs.wisconsin.gov.

Would my organization be a good fit for this funding opportunity?

Please read each funding opportunity carefully. If your organization meets the eligibility criteria and can meet the minimum expectations of the funding opportunity, you are encouraged to apply!

Can my organization apply for more than one funding opportunity?

Yes. If you feel your organization meets the eligibility criteria and can meet the minimum expectations of any funding opportunity, you are encouraged to apply!

I’m a local health department and I don’t see any funding opportunities for MCH Objectives (i.e. breastfeeding, physical activity and nutrition, etc.). Are you no longer offering MCH Objectives to local health departments?

Title V provides annual non-competitive, formula-based funding to all local and Tribal health agencies in Wisconsin to address pre-identified topic areas, known as MCH Objectives. This non-competitive funding will continue. However, in 2026 there will be a new set of MCH Objectives to choose from. The funding opportunities published on this page are competitive opportunities for which a variety of organizations – including local health departments – are welcome to apply for. Review the eligibility criteria of each competitive funding opportunity before applying.

How do these competitive funding opportunities affect Title V’s consolidated contracts?

These competitive funding opportunities are entirely separate from the non-competitive, formula-based funding that the Title V program allocates to consolidated contracts. They do not affect one another.

The scope of work document I opened seems like an example. How do I enter my information?

The scope of work document does include an example table. Keep scrolling and there is a blank table you need to complete below the example.

When there are multiple awards anticipated for a funding opportunity, is the estimated amount available per award or total?

The estimated amount available listed is the total amount available. If there are multiple awards anticipated, the total amount would be divided between multiple awards. For example, if the anticipated award is $100,000 and we anticipate making up to three awards, this does not mean that we anticipate awarding three grantees $100,000 each, but that all three awards will equal $100,000. The anticipated number of awards is an estimate. Final dollar amounts will be determined at a later date.

For the Children’s Resource Centers for CYSHCN funding opportunity, is a regional approach being considered?

The opportunity known as “Children’s Resource Centers for Children and Youth with Special Health Care Needs (CYSHCN) Funding Application” states that “Up to five awards are available. Funding award amounts may be based on number of CYSHCN population in each region and not equally distributed.”

The Children’s Resource Centers for CYSHCN funding opportunity estimates multiple awards that may be based on CYSHCN population in each region and not equally distributed. How much funding will be allocated to each region?

The amount of funding allocated to each region will be determined at a later date. Funding award amounts may be based on number of CYSHCN population in each region and not equally distributed.

Are you offering funding specifically to continue the Parents Reaching Out (PRO) program?

Family Peer support will be funded for each public health region. In the application, the applicant should propose the peer support model/strategy that they believe is the best fit for that public health region due to their local knowledge and expertise.

In the Family Peer Support for Families of CYSHCN funding opportunity, does the peer support have to be provided to the whole public health region, or could I apply to only provide family peer support to families who have a child who is medically complex, has a hearing difference, etc.?

Services should be provided to the entire region.

Is there any flexibility on the match requirement? As a small organization, the match requirement may make it difficult to apply to these opportunities.

To comply with the federal requirements of receiving Title V funding, all states and jurisdictions are required to meet a 75% match requirement, which includes a $3 match in non-federal funds for every $4 of federal Title V Block Grant funds expended. To meet this requirement, Wisconsin’s Title V program must require all applicants receiving Federal Title V funding to provide a 60% match contribution, or 60 cents of non-federal dollars for every $1 given by the Federal Title V program. Match contributions cannot come from other federal funding sources. In-kind match such as volunteer hours or an organization’s rented workspace can be included in your match contribution. Wisconsin’s Title V program recognizes that this requirement may make partnership with the program difficult for smaller organizations. As a result, for the upcoming 2026—2030 grant cycle, the match contribution requirement for organizations has been decreased from 75% to 60%.

All the applications have a check box about certifying that the content of the application is human generated. Why is this box on the applications?

To ensure that the applications being submitted are original, human-created content.

Can a local health department receive consolidated contract funds and be awarded a competitive funding opportunity for the same scope of work?

Local and Tribal health agencies are eligible to apply for competitive funding opportunities if they are able to meet the minimum expectations. If awarded, this funding would be in addition to the funding local and Tribal health agencies receive as part of their annual consolidated contract to work on MCH objectives, and your organization must ensure that the requested funding will not supplant funds already budgeted for the same purposes. See FY 2024 HRSA General Terms and Conditions for the full definition of supplanting. A scope of work and budget must be submitted for this application and will be separate from any other Title V contracts you receive.

For the Family Peer Support for Families of CYSHCN funding opportunity, is a regional approach being considered?

Please refer to section “Minimum expectations,” points number one and three, and section “3. Content Specific, Part A Application” of the funding opportunity.

Direct questions regarding the funding application process to our program by emailing DHSDPHMCH@dhs.wisconsin.gov.

Title V MCH Services Block Grant programs

The Wisconsin MCH programs work for a future where all people and families are healthy and thriving.

Wisconsin receives federal funding from the Health Resources and Services Administration to support programs and infrastructure to promote the health of Wisconsin’s families. We are now in our 2021–2025 grant cycle. View the MCH Services Title V Block Grant FY 2025 and FY 2023 Annual Report (PDF), that describes the activities funded by our grant in 2023 and our plans for 2025. Wisconsin gets funding for the MCH and CYSHCN programs through the federal Title V Block Grant. This grant is from the U.S. Department of Health and Human Services, Health Resources and Services Administration, MCH Bureau.

With our grant, we give funding to local public health departments, Tribal agencies, and other organizations across the state.

2026–2030 priority areas

Logo - US HHS HRSA

We are grateful for your support on the statewide needs assessment! Your input helped us understand the needs for mothers, children, and families in Wisconsin. The program used data from the statewide community and organizational input surveys and focus groups, as well as existing state and national data to define our state's 2026–2030 grant cycle priorities.

  • All women experience the safe and stable supports they need to live and thrive from preconception through 12 months postpartum.
  • All women of reproductive age have nearby and affordable contraceptive care options and have safe, positive sexual experiences.
  • All infants experience the safe and stable supports they need to live and thrive starting from birth to celebrating their first birthday.
  • All children and their families experience timely, nearby, uncomplicated, coordinated care and supports to live and thrive.
  • All adolescents have the reliable, timely, nearby mental health supports that they need, and are free from the harms of untreated mental health conditions.
  • All children and youth with special health care needs and their families experience timely, nearby, uncomplicated, coordinated supports to live and thrive.
  • All families experience emotional and physical safety in their communities, are free from discrimination, and have the social support they need.
  • All families have enough food and adequate nutrition to live and thrive.

Programs and resources

The Well Badger Resource Center is a health information and referral program. If you have questions or are looking for resources for your family, Well Badger Resource Center can help you! There are many resources available to families in Wisconsin. Select a link to learn more. For help, visit the Well Badger Resource Center.

For health information and referral services:

Call 800-642-7837, 7 a.m. to 6 p.m.
Monday through Friday,
email help@wellbadger.org
or go to the Well Badger website

For those working in family health, visit the Family Health Data page to find maternal, infant, child, and adolescent health data and recent reports. These resources are freely available from state and national data sources. You will also find a guide for using WISH (Wisconsin Interactive Statistics on Health) to show you how to do your own data queries on a wide-range of health indicators in our state and communities.

Babies and pregnant people

Reproductive Health and Family Planning

Doctor talking with a patient

The Reproductive Health and Family Planning program (RHFP) helps clinics provide family planning, reproductive health, and sexual health services.

Maternal Mortality and Morbidity

Clasped hands lay across her pregnant belly in red dress

Maternal mortality represents not just the loss of a person’s life, but the impact of that loss on the person's family and community.

Genetic Services

Close up of a family of four

Genetics is important in the diagnosis and management of birth defects and rare disorders. It is also a factor in many common conditions, such as asthma, diabetes, heart disease, and cancer.

Family Foundations Home Visiting Program

Hands holding a baby's feet

Family Foundations Home Visiting Program serves people who are pregnant and continues that support until their child is 5 years old.

Newborn Screening Program

Baby on a scale, adult hand next to baby

The goal of the Wisconsin Newborn Screening program is to make sure that all Wisconsin newborns are screened, diagnosed, and treated for certain conditions.

Breastfeeding

Mother breastfeeding her baby

Breastfeeding is considered one of the most effective ways to help ensure a child's health and has many nutritional, economic, and emotional benefits to the lactating person and the baby.

Our team

The state Title V Block Grant team includes individuals from the Maternal and Infant Health unit, the Child and Adolescent Health unit, the Children and Youth with Special Health Care Needs (CYSHCN) unit, the Reproductive Health and Family Planning (RHFP) unit, the Data and Evaluation Unit, and the Community Health Operations Unit.

Our team includes people from a variety of backgrounds and training, including public health nurses, data analysts, health educators, and grants specialists.

Contact program staff

Questions? Email DHSDPHMCH@dhs.wisconsin.gov.

Glossary

 
Last revised July 10, 2025