August is National Breastfeeding Month Governor's Proclamation for National Breastfeeding Month

Governor Tony Evers has proclaimed the month of August as National Breastfeeding Month.

“The state of Wisconsin commends the parental health and breastfeeding advocates throughout our state working to build individual, family, and community support for breastfeeding and joins them in celebrating and promoting awareness of the benefits of breastfeeding for all babies and parents, now and in the future.” Read the full proclamation. (PDF)

Organizations doing recognizable work include United States Breastfeeding Committee and World Alliance for Breastfeeding Action’s World Breastfeeding Week.


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Wisconsin WIC Digital Parent Resource Page: education for parents to instill confidence in reading baby behaviors.

Mother on bed is breastfeeding babyPeople 2020 Breastfeeding Goals

Healthy People 2020 Breastfeeding Goals include:

  • Increase the proportion of infants who are breastfed. (MICH-21)

  • Increase the proportion of employers that have worksite lactation support programs. (MICH-22)

  • Reduce the proportion of breastfed newborns who receive formula supplementation within the first two days of life. (MICH-23)

  • Increase the proportion of live births that occur in facilities that provide recommended care for lactating mothers and their babies. (MICH-24)

Research has shown that there is no better food than breast milk for the baby's first year of life. Breastfeeding provides many health, nutritional, economic, and emotional benefits to the mother and baby. There are also significant benefits to the community, workplace and the environment.

The American Academy of Pediatrics has identified breastfeeding as the ideal method of feeding and nurturing infants, and has recognized breastfeeding as primary in achieving optimal infant and child health, growth, and development. The Academy recommends that infants be exclusively breastfed for the first six months of life.

Continued breastfeeding, with the gradual addition of appropriate complementary foods, is recommended for the remainder of the first year and for as long as mother and child desire. Long overlooked as an important factor in reducing health care costs, breastfeeding promotion has now become a national priority.

For more information about the importance of breastfeeding, use the resources link to find resources on breastfeeding education; breastfeeding-friendly childcare centers, breastfeeding mothers in childcare centers as well as links to other breastfeeding websites.

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Last Revised: August 2, 2021