WIC Vendor - Grocery - Authorization

Contact Email



Mailing Address

WIC Vendor Management
PO Box 2659
Madison, WI 53701-2659

In-Person Address

1 W. Wilson Street
Madison, WI 53701-2659




Authorization to sell authorized foods to participants in the Special Supplemental Nutrition Program for Woman, Infants and Children (WIC).


Three years.




  • Grocery and pharmacy must be located in Wisconsin;
  • The vendor has a fixed location and regular established hours of operation;
  • Charge reasonable prices for WIC foods - prices charged for WIC foods must not exceed 115% of the average prices charged by other vendors in the Local WIC Project service area;
  • Have adequate stock levels of WIC foods;
  • Acceptable history with WIC, SNAP/FoodShare Program, and other food and nutrition programs of the United States Department of Agriculture;
  • Must have satisfactory site visit; and
  • Complete a training session.

    Also see our website on How to Become a WIC Vendor.

Application Process

Please see our website on How to Become a WIC Vendor.

Print ALL documents for a complete application pack

Required Documentation

  • Proof of ownership of the business;
  • Copy of license as retail food establishment; and
  • Registration with the Department of Financial Institutions (DFI) of any corporation or partnership.


Included with application materials.

WI Statutes

Federal Title 7 CFR Part 246, Special Supplemental Nutrition Program for Women, Infants and Children and
Wisconsin Statute 253.06, State supplemental food program for women, infants, and children.

WI Administrative Code

DHS 149, WIC Vendors

Additional Information

For a program overview, visit the WIC website.

Last Revised: December 4, 2019