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WIC: Women, Infants, and Children Program

Wisconsin WIC is transitioning back to Similac formula

Wisconsin WIC continues to allow some substitute Similac formulas and can sizes until April 30. Click on the link below for more information.

Wisconsin WIC-Approved Formula Substitutions (PDF)

Lista de sustituciones aprobadas por WIC de Wisconsin (PDF)

You want to keep your family healthy and strong. WIC (Special Supplemental Nutrition for Women, Infants, and Children Program) is here to help. Learn more about this nutrition program.

Apply for WIC

Learn about WIC

Two adults holding the hands of a child while one has their hand on the other's pregnant belly
Who is eligible?
A happy family of three outside.
Program benefits

 

A couple with a food cart holding a plastic card for purchasing.
WIC foods benefits
Vegetables at a market stall.
Farmers market program

 

Adult breastfeeding a baby
Breastfeeding help
Card reader device at checkout
Shopping tips

 

WIC helps with overall health in Wisconsin:

  • It lowers the number of babies born too early.
  • It lowers the number of babies born with low weight.
  • It lowers medical costs over time.

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I am a WIC vendor

Related topics

Last revised March 3, 2023