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WIC: The Special Supplemental Nutrition Program for Women, Infants, and Children

Apply for WIC

You want to keep your family healthy and strong. WIC is here to help.
The Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) helps families stay healthy by providing:

  • Nutrition education
  • Breastfeeding support
  • Healthy foods
  • Referrals to health services and other resources.

WIC serves those who are pregnant, breastfeeding, or postpartum, as well as infants and children up to age five. Foster parents and relatives may also apply on behalf of an infant or child in their care.

Start your pre-application

Learn about WIC

Who is Eligible?

Two adults holding the hands of a child while one has their hand on the other's pregnant belly

Find eligibility and income guidelines for WIC.

Program benefits

A happy family of three outside.

Learn the benefits of WIC membership.

WIC approved foods

A couple with a food cart holding a plastic card for purchasing.

When you join the WIC program, you get WIC food benefits. Your benefits explain the type of foods and how much you can buy.

Farmers Market Program

Vegetables at a market stall.

WIC members get a check to spend at farmers markets. About 1,000 farmers are part of the program.

Breastfeeding support

Adult breastfeeding a baby

WIC peer have special training in lactation and breastfeeding support. They can provide help and advice based on current research.

Answers to FAQs

Card reader device at checkout

You may have questions as you start using your WIC food benefits. We have answers for you.

WIC helps with overall health in Wisconsin:

  • It lowers the number of babies born too early.
  • It lowers the number of babies born with low weight.
  • It lowers medical costs over time.

I am a health care provider

I am a WIC vendor

Related topics

Essential children's resources

Wisconsin Wayfinder: Children's Resource Network Logo

Wisconsin Wayfinder supports families of children with delays, disabilities, special health care needs, and mental health conditions. Children’s resource guides are helpers who assist families, caregivers, professionals, and organizations in finding a wide array of supports and services available through the Children’s Resource Network.

Last revised April 29, 2024