COVID-19: Vaccine Partner Resources

Weekly webinars

Webinars for stakeholders and vaccinators are Tuesdays from 11 a.m. to noon.

Register for the meeting series. Once you register, you can use the same Zoom link every week.

Watch recordings of past webinars.

We can't do this without you!

The COVID-19 vaccination program is one of the largest and most complex public health initiatives in Wisconsin’s history. We are committed to the safe, quick, and equitable distribution of the vaccine, and recognize that public education and community outreach is vital to our vaccination efforts. Our community partners across the state are critical to the success of this program.

This page is designed to equip our partners with the tools, resources, and information they need to protect their communities and promote COVID-19 vaccine confidence. We encourage our partners to share, use, or adapt these materials and templates to best serve the needs of their community. Most resources will be available in multiple languages.

 

Updates:

You Stop the Spread partner toolkit

View and download the resources below to share with your community.

Templates

View and download customizable templates in multiple languages. First, select the product you want. Then, choose the language or file type you want to view or download. For print ready or black and white versions of the resources below, please email DHSCOVIDWebRequest@dhs.wisconsin.gov.

Newspaper
Posters

Graphics to share on social media

These images are sized for easy use on your social media channels. To get started, save the image type you want to use. Remember to include the following hyperlink dhs.wisconsin.gov/covid-19/vaccine.htm in your post and hashtag #YouStopTheSpread.


You Stop the Spread, Vaccine questions? Get Informed!

Vaccine questions? Get Informed!

Facebook | Instagram | Twitter | Snapchat

You Stop the Spread, Get real vaccine answers

Get real vaccine answers.

Facebook | Instagram | Twitter | Snapchat


You Stop the Spread, Make life a little better

Make life a little better.

Facebook | Instagram | Twitter | Snapchat

You Stop the Spread, Live your life protected

Live your life, protected.

Facebook | Instagram | Twitter | Snapchat


You Stop the Spread, Safe. Effective. Easy.

Safe. Effective. Easy. 

Facebook | Instagram | Twitter | Snapchat

You Stop the Spread, Get back to living fully

Get back to living fully. 

Facebook | Instagram | Twitter | Snapchat

Images to add to your website

Adolescent COVID-19 vaccination toolkits

For summer programs (such as, camps or schools) and athletic programs

As the start of school approaches, it is critical to promote COVID-19 vaccination of adolescents ages 12 and older. Please use these call-to-action email templates, social media messages, and graphics to encourage vaccination among the families you serve. For each of the resources, you can find separate content for summer programs and athletic programs. These are provided separately for adolescent audiences and parent or guardian audiences.

Call-to-action email template

How to use: Customize this call-to-action email template to encourage parents and guardians to ensure their children ages 12 and older are fully vaccinated against COVID-19 prior to participating in your programming.

Email template for summer programs at camps or schools

Dear parents and guardians,

As our summer programming is under way, we want to make sure our youth are able to live, learn, and play freely without needing to worry about getting sick, or getting others sick with COVID-19. We are so excited children 12 years and older can get their COVID-19 vaccine.

At [insert your organization name], we [insert reference to mission]. You play an important part in that mission. We need your help to ensure your child 12 years and older is protected against COVID-19 and other diseases, so that we can build a healthy community together. COVID-19 vaccination is not only the safest and most effective way to protect our community from COVID-19, it will also help you and your child make the most of summer.

Did you know?

  • Fully vaccinated children and adults do not have to quarantine if exposed to COVID-19 as long as they don’t have symptoms. This will keep your child outside, playing, and in the summer programming they love.
  • The COVID-19 vaccine protects against serious illness. It helps our bodies recognize and fight SARS-CoV-2, the virus that causes COVID-19, so we don't get sick or spread the disease. The Centers for Disease Control and Prevention (CDC) estimates that nearly 1 in 10 COVID-19 cases reported in April were in children 12-17 years old. According to additional CDC data, more than 13,000 adolescents 12-17 years old have been hospitalized and at least 127 have died due to COVID-19 since the start of the pandemic. In clinical trials, the Pfizer COVID-19 vaccine was 100% effective at preventing COVID-19 in adolescents 12-15 years old.
  • Getting the vaccine can protect your child from the virus and its variants and help stop the virus from mutating and spreading. Some COVID-19 variants have mutations that make them spread more easily. Because variants like these are more common now, people who are unvaccinated, including children, are more likely to get COVID-19 now than they were earlier in the pandemic.

By getting your child vaccinated, you and your family can enjoy the summer with less stress, knowing they are protected against COVID-19. Find a vaccination site near you by visiting Vaccines.gov or calling 211 today.

Please also make sure your family is up to date on routine vaccinations. Many children and adolescents have missed routine well-child visits and vaccinations during the pandemic. Contact your child's health care provider, or 211 to find a provider near you, and learn more about which vaccines your child is due for at https://www.cdc.gov/vaccines/schedules/parents-adults/resources-parents.html

Thank you for doing your part to keep your child, family, and community healthy. If you have any questions please contact [insert your contact information or share the phone number 211 or email dhscovidvaccinepublic@wi.gov].

Sincerely,

[Insert your name and signature]

Email template for athletic programs

Dear parents and guardians,

As the summer season begins, we want to make sure our youth are in the best position possible for athletic and personal success. This includes getting to compete and play freely without needing to worry about getting sick or getting others sick with COVID-19. We are so excited children 12 years and older can now get their COVID-19 vaccine.

At [insert your organization name], we [insert reference to mission]. You play an important part in that mission. We need your help to ensure your child 12 years and older is protected against COVID-19 and other diseases, so that we can build a healthy athletic community together. COVID-19 vaccination is not only the safest and most effective way to protect our community from COVID-19, it will also help you and your child make the most of summer.

  • Fully vaccinated adolescents and adults do not have to quarantine if exposed to COVID-19 as long as they do not have symptoms. This will keep your child in the game so they can play the sports they love.
  • The COVID-19 vaccine protects against serious illness. It helps our bodies recognize SARS-CoV-2, the virus that causes COVID-19, so we don't get sick or spread the disease. The Centers for Disease Control and Prevention (CDC) estimates that nearly 1 in 10 COVID-19 cases reported in April were in children 12-17 years old. According to additional CDC data, more than 13,000 adolescents ages 12-17 have been hospitalized and at least 127 have died due to COVID-19 since the start of the pandemic. In clinical trials, the Pfizer COVID-19 vaccine was 100% effective at preventing COVID-19 in adolescents 12-15 years old.
  • Getting the vaccine can protect your child from the virus and its variants, and help stop the virus from mutating and spreading. Some COVID-19 variants have mutations that make them spread more easily. Because variants like these are more common now, people who are unvaccinated, including children, are more likely to get COVID-19 now than they were earlier in the pandemic.

By getting your child vaccinated, you and your family can enjoy the summer with less stress, knowing they are protected against COVID-19. Find a vaccination site near you by visiting Vaccines.gov or calling 211 today.

Please also make sure your family is up to date on routine vaccinations. Many children and adolescents have missed routine well-child visits and vaccinations during the pandemic. Contact your child's health care provider, or call 211 to find a provider near you, and learn more about which vaccines your child is due for at https://www.cdc.gov/vaccines/schedules/parents-adults/resources-parents.html

Thank you for doing your part to keep your child, family, teammates, and competitors healthy. If you have any questions please contact [insert your contact information or share the phone number 211 or email dhscovidvaccinepublic@wi.gov].

Sincerely,

[Insert your name and signature]

Social media messages

How to use: Share these messages on your social media platforms to encourage parents and adolescents ages 12 and older to get vaccinated against COVID-19. Customize these posts by adding your own images and edit the messages to meet the needs of your organization and the families that you serve.

#YouStopTheSpread #DontWaitVaccinate #VaccineReady #WeCanDoThis #ivax2protect #VaccinesSaveLives #HealingStartsHere #COVID19Vaccine

Summer programs at camps or schools

Audience: Parents and guardians

Post #1: Did you or your teen get vaccinated? Let us know why they got vaccinated and how it felt to take this important step. Send your picture or video to [insert your organization’s email, Google Form, or other process for collecting pictures].

Post #2: Summer camp is where kids make memories that last a lifetime. Don’t let them miss out because of COVID-19. Vaccines are available for everyone 12 years and older. Visit Vaccines.gov or call 211 to find a COVID-19 vaccine for your child today.

Post #3: Jump into summer! Enjoy the summer with less stress when your child is protected against COVID-19. The COVID-19 vaccine is recommended for everyone 12 years and older. Go to Vaccines.gov or call 211 to find a COVID-19 vaccine for your child’s today.

Post #4: Don’t let your child miss out on the summer fun and games! Being fully vaccinated against COVID-19 means your child won’t have to quarantine if exposed. Vaccines are available for everyone 12 years and older. Visit Vaccines.gov or call 211 to find a COVID-19 vaccine for your child today.

Post #5: Did you know COVID-19 variants spread more easily and rapidly? Further mutations of the virus can be prevented as more people get vaccinated. The COVID-19 vaccines are safe and effective for everyone 12 years and older. Help stop the spread by encouraging your child to get vaccinated this summer.

Summer programs at camps or schools

Audience: Adolescents

Post #1: Did you vaccinated? Let us know why you got vaccinated and how it felt to take this important step. Send your picture or video to [insert your organization’s email, Google Form, or other process for collecting pictures].

Post #2: Summer camp is where you build memories that last a lifetime. Don’t miss out because of COVID-19. Vaccines are available for everyone 12 years and older. Visit Vaccines.gov or call 211 to find COVID-19 vaccine near you today.

Post #3: Don’t miss out on the summer fun and games! Being fully vaccinated against COVID-19 means you won’t have to quarantine if exposed to COVID-19. Vaccines are available for everyone 12 years and older. Visit Vaccines.gov or call 211 today to find COVID-19 vaccine near you.

Post #4: Jump into summer! You can enjoy the summer with less stress knowing you are protected against COVID-19. The COVID-19 vaccine is recommended for everyone 12 years and older. Go to Vaccines.gov or call 211 to find a COVID-19 vaccine site near you.

Post #5: 2021 Summer Safety Checklist:

  • Bug spray? Check.
  • Sun screen? Check.
  • COVID-19 vaccine? Check.

Get the COVID-19 vaccine so you can safely make memories with your friends. Don’t miss out because of COVID-19. Visit Vaccines.gov or call 211 to today to find COVID-19 vaccine near you.

Athletic programs

Audience: Parents and guardians

Post #1: Did you or your child get vaccinated? Let us know why they got vaccinated or how it felt to take this important step. Send your picture or video to [insert your organization’s email, Google Form, or other process for collecting pictures].

Post #2: If your child gets their vaccine, they can stay in the game. Studies show the Pfizer COVID-19 vaccine is highly effective at preventing COVID-19 in adolescents. That means once they are fully vaccinated, they won’t miss out on school or sports because of COVID-19.

Post #3: Your child may have symptoms like feeling tired or having a sore arm after they get a COVID-19 vaccine. This is normal and can be a sign their body is learning how to recognize and fight the virus that causes COVID-19. The symptoms will go away after a day or two, and they’ll be able to get back in the game!

Post #4: Safety is a top priority both in sports and for vaccines. State and national medical experts have worked to make sure you and your child can get safe and effective protection against COVID-19. We hope everyone 12 years and older gets fully vaccinated so that we can all stay in the game.

Post #5: Being fully vaccinated means no more quarantine if exposed. That means your child will not miss practice or games because of COVID-19! Get your child vaccinated and they can stay in the game. Visit Vaccines.gov or call 211 to find a COVID-19 vaccine provider near you.

Post #6: Did you know COVID-19 variants spread more easily and rapidly? Further mutations of the virus can be prevented as more people get vaccinated. The COVID-19 vaccines are safe and effective for everyone 12 years or older. Help stop the spread by encouraging your child to get vaccinated this summer.

Athletic programs

Audience: Adolescents at athletic programs

Post #1: Being fully vaccinated means no more quarantine if you are exposed. Don’t miss important games because of COVID-19! Get vaccinated and make sure you stay in the game. Visit Vaccines.gov or call 211 to find a COVID-19 vaccine provider near you.

Post #2: By getting your COVID-19 vaccine, you can stay in the game. The Pfizer COVID-19 vaccine works great at preventing COVID-19 in people 12 and older. That means you won’t miss out on school or sports because of COVID-19 once you’re fully vaccinated.

Post #3: You may feel tired or have a sore arm after you get a COVID-19 vaccine. This is normal and can be a sign that your body is learning how to recognize and fight the virus that causes COVID-19. The symptoms will go away after a day or two, and you can play protected against COVID-19!

Post #4: Safety is a top priority both in sports and for vaccines. State and national medical experts have worked to make sure you can get safe and effective protection against COVID-19. If you are 12 years or older, get fully vaccinated so you can stay in the game!

Post #5: Just like athletes study the opponent and practice the moves to win, vaccines help our bodies learn how to recognize and defend against the virus that causes COVID-19. Two weeks after your second dose of the COVID-19 vaccine, you’ll be fully vaccinated and protected.

Graphics

How to use: Double click the pictures to open the PDF version. Print and hang these up in public spaces or share on your social media. To request physical, printed copies of these or other Wisconsin Department of Health Services (DHS) COVID-19 materials, please follow these instructions. Email dhscovidvaccinator@wi.gov to request customizable versions.

Summer programs at camps or schools

Audience: Parents and guardians

Summer programs at camps or schools

Audience: Adolescents

Athletic programs

Audience: Parents and guardians

Athletic programs

Audience: Adolescents

Additional resources

DHS also asks that you consider hosting an on-site vaccination clinic at your summer programming locations. If you are interested in holding an on-site vaccination clinic at your location, first contact your local or tribal health department. In the event you are unable to connect with your local or tribal health department, communicate your interest to DHS through the vaccination clinic matching survey.

Community guidance for providing vaccination access

The following resources help partners get vaccine to people in new spaces and in an equitable way.

Employers

Community and faith-based organizations

Homebound individuals

This resource is to help local and tribal health departments and vaccinators in partnering with local and state organizations to identify and vaccinate homebound individuals. Every community is different and can adapt this guidance to their specific needs: COVID-19 Vaccination Distribution Implementation Program: Guidance for Reaching Individuals Who are Homebound and Individuals with Mobility Concerns, P-02972.

Hosting and coordinating vaccination clinics

Handouts to print and distribute

To request physical, printed copies of these or other DHS COVID-19 materials, please follow these instructions.

About the vaccine

COVID-19 Vaccine How do vaccines work? P-02945
COVID-19 Vaccine, P-02945
English | Hindi | Hmong | Somali | Spanish

Available COVID-19 Vaccines P-02946
Available COVID-19 Vaccines, P-02946
English | Hindi | Hmong | Somali | Spanish

 

COVID-19 Vaccine Safety P02872
COVID-19 Vaccine Safety, P-02872
English | Chinese | Hindi | Hmong | Somali | Spanish

 

How are COVID-19 Vaccines Authorized?
How Are COVID-19 Vaccines Authorized?, P-02940
English | Hindi | Hmong | Somali | Spanish

How our bodies respond to the COVID-19 vaccine
How Our Bodies Respond to the COVID-19 Vaccine, P-02941
English | Hindi | Hmong | Somali | Spanish

 

COVID-19 Vaccine Information for people who are pregnant or breastfedeing, P-02977
COVID-19 Vaccine: Information for People Who Are Pregnant or Breastfeeding, P-02977
English | Hindi | Hmong | Somali| Spanish

Pause lifted on Johnson & Johnson's COVID-19 Vaccine
Pause Lifted on Johnson & Johnson's COVID-19 Vaccine, P-02985
English | Hindi | Hmong | Somali | Spanish

 

For Ages 12 and Older: What Parents and Guardians Should Know. COVID-19 P-02990
For Ages 12 and Older: What Parents and Guardians Should Know, P-02990
English | Hindi | Hmong | Somali | Spanish

COVID-19 Vaccination Information for Wisconsin, P-03003
COVID-19 Vaccination: Information for Wisconsin Farmers, P-03003
English | Hindi | Hmong | Somali | Spanish

I've already had COVID-19. Why do I need to get the vaccine?

I've already had COVID-19. Why do I need to get the vaccine? P-03038
English | Hindi | Hmong | Somali | Spanish

How do viruses mutate, How can vaccination help

How do viruses mutate? How can Vaccination Help? P-03008
English | Hindi | Hmong | Somali | Spanish | Chinese

COVID-19 Vaccine Ingredients, P-03060

COVID-19 Vaccine Ingredients: Pfizer and Moderna P-03060
English 

 

COVID-19 Vaccine Ingredients, P-03060A

COVID-19 Vaccine Ingredients: Johnson & Johnson, P-03060A
English 


Additional resources

View a complete list of COVID-19 videos and print materials translated into multiple languages.

Getting the vaccine: before, during, and after

Options for getting your COVID-19 vaccination
Options for Getting Your COVID-19 Vaccination, P-02914
English | Chinese | Hindi | Hmong | Somali | Spanish

 

Getting a COVID-19 Vaccine, P-02891
Getting a COVID-19 Vaccine, P-02891
English | Hindi | Hmong | Somali | Spanish

 

Next Steps: After you are fully vaccinated, COVID-19, P-02968
Next Steps: After You Are Fully Vaccinated, P-02968
English | Chinese | Hindi | Hmong | Somali | Spanish

 

Next Steps: After you receive the COVID-19 vaccine, P02879
Next Steps: After You Receive the COVID-19 Vaccine, P-02879
English | Hindi | Hmong | Somali | Spanish

 


Additional resources

Images and videos for your social media accounts or website

DHS resources

Images to share on your social media accounts

To get started, save the image you want to use. Remember to include the following hyperlink in your social media post dhs.wisconsin.gov/covid-19/vaccine.htm and hashtag #YouStopTheSpread.

 

Vaccine pledge: No one will be turned away
No one will be turned away
Download the image: English | Spanish

How viruses mutate and why getting vaccinated can reduce virusability to keep mutating

How do viruses mutate?
Download the image: English | Spanish

Have questions about the COVID-19 vaccine?
Have questions about the COVID-19 vaccine?
Download the image: English

How viruses mutate and why getting vaccinated can reduce virusability to keep mutating

How does vaccination help?
Download the image: English | Spanish

 

Image to use on your website

To get started, download the high quality image. Remember to include the following hyperlink dhs.wisconsin.gov/covid-19/vaccine.htm.

Wisconsin COVID-19 Vaccine Info button
 


Videos to share on your social media accounts or website

Videos about the different COVID-19 vaccines, how to get one, why you should get one, and what you can expect during and after vaccination are available in Spanish. View the full playlist of our videos on YouTube and get the embed code needed to share video(s) on your website.

Additional resources

Tips and resources for your own communications

Talking about COVID-19 vaccination

  • DHS's Making the C.A.S.E. for COVID-19 Vaccination is a four-step framework for health care professionals to communicate vaccine science and answer vaccine questions. It is important to be genuine, professional, and compassionate when having these conversations. Try using the C.A.S.E. Method the next time you talk to someone who has questions about the COVID-19 vaccine.
    • Corroborate: Acknowledge the patient’s concern and find points on which you can agree. Set the tone for a respectful, successful talk.
    • About Me: Describe what you have done to build your knowledge base and expertise on this issue.
    • Science: Describe what the science says using language the patient will understand.
    • Explain/Advise: Give your recommendation, based on the science.
  • See the CDC’s clear guide on how to talk about COVID-19 vaccines with friends and family.
  • The COVID-19 Vaccine Homepage has easy to read frequently asked questions, information about what to expect before and after COVID-19 vaccination, and resources for health care workers.
  • ​​​​​​Answer tough using the Public Health Communications Collaborative’s message guidance and framing.
  • The Children's Hospital of Philadelphia answers frequently asked questions on their COVID-19 Vaccine Education Center website.

Using data to target your communication efforts

  • Target your outreach by using the Neighborhood Health Partnerships’ interactive tool, COVID-19 Relative Mortality Risk and Barriers to Vaccination by ZIP Code. It lets you search by county and see which ZIP codes in your county have lowest resources or opportunities to protect their health with vaccines.
  • Diagnose and address access and confidence challenges in your area. CDC has developed a Rapid Community Assessment Guide with customizable research instruments that can be adapted to different communities, including key informant interview guides, listening sessions, and a vaccine confidence survey.
  • You can use the free Vaccine Equity Planner to identify useful partners or locations to hold vaccination clinics, easily taking into account distances to existing vaccination sites, varying social vulnerability, and people’s intentions to get vaccinated. This tool identifies COVID-19 “vaccine deserts,” where people have little or no convenient access to vaccination, and potential new vaccination sites to address the gaps.
  • See which areas have the lowest COVID-19 vaccination rates by:
    • Census tracts
    • Municipalities (cities, towns, and villages)
    • School district boundaries
    • Zip code tabulation areas

Training in COVID-19 vaccine communication

Is your organization promoting COVID-19 vaccine confidence in your community? We offer in-depth trainings and a tailored presentation to partners about the Vaccine Communication Framework. Our goal is to give the trusted voices in the community the information and resources they need to feel confident about educating their communities. For more information, please email our vaccine team.

You can also view the Public Health Communication Collaborative’s resources and recorded webinars to gain deeper understanding of COVID-19 vaccine and public health communication. Topics include Successful COVID-19 Messaging in Rural Communities and messaging recommendations.

Addressing misinformation

Other federal and state resources

Transportation resources for COVID-19 vaccination appointments

Avoiding COVID-19 vaccine scams

Avoiding COVID-19 vaccine scams: Please use this resource from the Department of Agriculture, Trade, and Consumer Protection (DATCAP) to help your audience learn more about how they can protect themselves or loved ones from potential vaccine fraud.

Outreach resources for supporting underserved populations

Urban Indian Health Institute and IllumiNative

The For the Love of Our People campaign, created by IllumiNative and Urban Indian Health Institute, brings together Native health experts and creatives to provide engaging, up-to-date information about COVID-19 vaccines and other COVID-19-related topics. This campaign includes COVID-19 vaccination messaging, graphics, videos, guides, and other resources.

The Black Coalition Against COVID, UnidosUS, and Greater than COVID

In THE CONVERSATION #BetweenUsAboutUs / LA CONVERSACIÓN #EnreNosotrosSobreNosotros, Black and Latinx doctors, nurses, researchers, and community health care workers provide facts and dispel misinformation about the COVID-19 vaccines. Their Black and Latinx community toolkits have more than 125 FAQ videos, TV and radio PSAs, print materials, and social media posts all, available in English and Spanish. The videos are designed to be shared on social and can also be embedded directly from YouTube on your website.

American Lung Association

Better For It Vaccine Toolkit Series is made up of four toolkits designed by the American Lung Association, the Center for Black Health and Equity, and the League of United Latin American Citizens. Each of the culturally-relevant toolkits provide the opportunity for individuals and communities to:

  • Fact check and supplement their own research on vaccines, especially the COVID-19 vaccine;
  • Encourage a dialogue among friends, health care provider, pastor, and family members;
  • Share accurate information on social media;
  • Learn and understand the contributions of scientists and public health advocates who are helping to bring this pandemic to an end.

They also include sharable resources, such as social media images, talking points, questions and answers, fact sheets, and inspirational quotes.

Public Health Alliance of Southern California

Checkout their video series on vaccine equity.

Refugee Community Advisory Board - Milwaukee
National Resource Center for Refugees, Immigrants, and Migrants (NRC-RIM)

Fact sheets, posters, checklists, and other materials in more than 100 languages are available to support vaccine efforts among refugee, immigrant, and migrant communities.

Last Revised: July 30, 2021

211 Wisconsin

Call 211 or 877-947-2211 to get referrals for thousands of services across Wisconsin. For COVID-19 questions, text COVID to 211-211. Language assistance is available.

Resilient Wisconsin

Get help learning how to manage stress and adapt to change with services and support from organizations across the state.

Helpful resources

Find help with housing, income, food, employment, health care, mental health concerns, safety at home, and more—in multiple languages.