Opioids: Partner Materials
Right now, many people across Wisconsin are working to prevent opioid harm. They are saving lives. It takes all of us to build healthy communities. Silence? That helps none of us. Thank you for your support and partnership.
Toolkits
We've developed several toolkits to help you promote key messages related to ending the nonmedical use of opioids in Wisconsin.
Promote real talks
Use the resources below to promote real talks about opioid harm.
If you have questions or concerns about these drop-in articles, send an email to dhsopioids@dhs.wisconsin.gov.
Prevent opioid harm. It starts with real talks.
Now, more than ever, it is time to talk about opioids, including prescription painkillers, heroin, and fentanyl. Deaths from opioid overdoses are at an all-time high in Wisconsin. Go to dhs.wi.gov/opioids for information to prevent and reduce the risks of opioid use through real talks or open and honest conversations about the dangers. The Wisconsin Department of Health Services website also features information on how to provide support to people you care about before risks develop, and how to get help to those who need it.
Let's start talking about opioids
Real talks about opioids can make a real difference. Having open and honest conversations with your family and friends about prescription painkillers, heroin, and fentanyl can be tough, but it may be the most important thing you do. The support offered through real talks can save lives. Get tips to start talking and more on the Wisconsin Department of Health Services website at dhs.wi.gov/opioids.
If you have questions or concerns about this flyer and handout, send an email to dhsopioids@dhs.wisconsin.gov.
Resources for Supporting Your Loved One In Recovery, P-03594 (PDF)
This two page document is for family members and friends of people with an opioid use disorder. It provides tips on how to support someone in their journey to recovery.
Promote naloxone
Use the resources below to promote the importance of carrying naloxone, the opioid overdose reversal medication.
Promote the importance of carrying naloxone through advertising on websites. Send an email to dhsopioids@dhs.wisconsin.gov to get the files for these banner ads/digital display ads/online ads.
When placed, direct these ads to https://www.dhs.wisconsin.gov/aoda/naloxone.htm.
Sizes available (in pixels)
- 300 x 250
- 300 x 600
- 728 x 90
- 320 x 50
(mobile advertising)
These advertisements are available in Spanish. Contact dhsdcts@dhs.wisconsin.gov to get the files.
Promote the importance of carrying naloxone through outdoor advertising. Use one of the billboard designs below. Send an email to dhsopioids@dhs.wisconsin.gov to get the files for these billboards.
Promote the importance of carrying naloxone by sharing these flyers/handouts and placing these posters in your community. If you have questions or concerns about these flyers/handouts/posters, send an email to dhsopioids@dhs.wisconsin.gov.
(Wallet Card) Signs of an Overdose/How to Administer Nasal Naloxone, P-03094
This wallet card provides an overview of the signs of an opioid overdose and how to administer nasal naloxone. Email us to obtain a version of this document ready to be printed by a professional print shop.
Printed cards in English are available while supplies last at no cost. This item comes in packs of 50, with a maximum order of two packs per person or organization. Send your shipping address and the number of packs wanted to dhsdcts@dhs.wisconsin.gov.
(11"x17" Poster) Signs of an Overdose/How to Administer Nasal Naloxone, P-03094A
This 11"x17" poster provides an overview of the signs of an opioid overdose and how to administer nasal naloxone. Email us to obtain a version of this document ready to be printed by a professional print shop.
(8.5"x11" Poster) Signs of an Overdose/How to Administer Nasal Naloxone, P-03094B
This 8.5"x11" poster provides an overview of the signs of an opioid overdose and how to administer nasal naloxone. Email us to obtain a version of this document ready to be printed by a professional print shop.
Promote the importance of carrying naloxone through ads on local radio stations and streaming audio services. Recorded advertisements (one :15, one :30) in English are available. Email dhsopioids@dhs.wisconsin.gov to get the files.
These advertisements are available in Spanish. Contact dhsdcts@dhs.wisconsin.gov to get the files.
Promote the importance of carrying naloxone on your personal, business, and/or organization's Facebook page. Use the posts below. If you have questions or concerns about these social media posts, send an email to dhsopioids@dhs.wisconsin.gov.
Instructions
- Download/save the image to your device.
- Upload the image to your Facebook page.
- Use the text above the image to complete the post.
Post 1 (Download Facebook post 1 image)
People all across Wisconsin are choosing to step up and help prevent fatal opioid overdoses. You can, too! Carry `naloxone. Find naloxone near you: https://www.dhs.wisconsin.gov/aoda/naloxone.htm #naloxone #opioids #DoseofRealityWI
Post 2 (Download Facebook post 2 image)
Carrying just a few small doses of naloxone can provide so much hope. It’s available, simple to use—and lifesaving. Get yours: https://www.dhs.wisconsin.gov/aoda/naloxone.htm #naloxone #opioids #DoseofRealityWI
Post 3 (Download Facebook post 3 image)
With life—there’s always hope. Step up and choose to be the difference if an opioid overdose occurs. Naloxone can save lives. Find naloxone near you: https://www.dhs.wisconsin.gov/aoda/naloxone.htm #naloxone #opioids #DoseofRealityWI
Post 4 (Download Facebook post 4 image)
Your bag. Your fanny pack. Your favorite jacket. You can always bring hope anywhere you go. Help save lives—carry naloxone. Get it today: https://www.dhs.wisconsin.gov/aoda/naloxone.htm #naloxone #opioids #DoseofRealityWI
The images for the social media posts with English text are available with text in Spanish. Contact dhsdcts@dhs.wisconsin.gov to get the files.
Promote the importance of carrying naloxone with ads placed on city buses. Send an email to dhsopioids@dhs.wisconsin.gov to get the files for these transit ads.
These advertisements are available in Spanish. Contact dhsdcts@dhs.wisconsin.gov to get the files.
Promote the importance of carrying naloxone/NARCAN® by sharing these videos during community events and on social media. If you have questions or concerns about these videos, send an email to dhsopioids@dhs.wisconsin.gov.
Promote fentanyl test strips
Use the resources below to promote the use of fentanyl test strips.
Promote the use of fentanyl test strips through advertising on websites. Send an email to dhsopioids@dhs.wisconsin.gov to get the files for these banner ads/digital display ads/online ads.
When placed, direct these ads to https://www.dhs.wisconsin.gov/aoda/drug-checking.htm.
Sizes available (in pixels)
- 300 x 250
- 300 x 600
- 728 x 90
- 320 x 50
(mobile advertising)
These advertisements are available in Spanish. Contact dhsdcts@dhs.wisconsin.gov to get the files.
Sizes available (in pixels)
- 600 x 800
- 768 x 1366
- 840 x 400
- 1400 x 400
Sizes available (in pixels)
- 1024 x 768
- 1080 x 1920
- 1920 x 1080
Promote the use of fentanyl test strips by handing out this flyer in your community. If you have questions or concerns about this flyer, send an email to dhsopioids@dhs.wisconsin.gov.
Fentanyl Test Strip Instructions, P-03360
This document provides instructions on how to use fentanyl test strips. It is available in English and Spanish.
Email dhsopioids@dhs.wisconsin.gov for the print ready files for the brochure with a pocket for fentanyl test strips.
Promote the use fentanyl test strips on your personal, business, and/or organization's Facebook page. Use the posts below. If you have questions or concerns about these social media posts, send an email to dhsopioids@dhs.wisconsin.gov.
Instructions
- Download/save the image to your device.
- Upload the image to your Facebook page.
- Use the text above the image to complete the post.
Invisible (Download Facebook invisible image)
You can't see, taste, or smell fentanyl--and a tiny amount can take you out. Protect yourself from an overdose and check every dose of drugs not purchased from a licensed pharmacy. Find fentanyl test strips near you: https://www.dhs.wisconsin.gov/aoda/drug-checking.htm #DoseofRealityWI #Fentanyl
Test (Download Facebook test image)
Fentanyl doesn't mix evenly in drugs. It clumps in totally random ways. Be safe. Use fentanyl test strips to check every dose of drugs not purchased from a licensed pharmacy. Find fentanyl test strips near you: https://www.dhs.wisconsin.gov/aoda/drug-checking.htm #DoseofRealityWI #Fentanyl
Legal (Download Facebook legal image)
Fentanyl test strips are legal in #Wisconsin. Illegally manufactured #opioids like fentanyl are tied to the majority of opioid overdose deaths in Wisconsin. Learn how to use fentanyl test strips, the easiest and fastest way to detect the presence of this dangerous synthetic opioid: https://www.dhs.wisconsin.gov/aoda/drug-checking.htm #DoseofRealityWI #Fentanyl
The images for the social media posts with English text are available with text in Spanish. Contact dhsdcts@dhs.wisconsin.gov to get the files.
Promote the use of fentanyl test strips by sharing this video on social media; as an advertisement at movie theaters, on streaming video services, and on TV; and during community events. If you have questions or concerns about these videos, send an email to dhsopioids@dhs.wisconsin.gov.
Promote treatment for opioid use disorder
Use the resources below to promote treatment for opioid use disorder using a whole patient approach of medications and therapy.
Promote treatment for opioid use disorder through advertising on websites. Send an email to dhsopioids@dhs.wisconsin.gov to get the files for these banner ads/digital display ads/online ads.
When placed, direct these ads to: https://www.dhs.wisconsin.gov/opioids/treatment-recovery.htm#moud
Sizes available (in pixels)
- 300 x 250
- 728 x 90
Promote treatment for opioid use disorder through outdoor advertising. Send an email to dhsopioids@dhs.wisconsin.gov to get the design file for this billboard.
Promote treatment for opioid use disorder on your personal, business, and/or organization's Facebook page. Use the post below. If you have questions or concerns about this Facebook post, send an email to dhsopioids@dhs.wisconsin.gov.
Instructions
- Download/save the image to your device.
- Upload the image to your Facebook page.
- Use the text above the image to complete the post.
Opioid use disorder is a chronic health condition. Learn how medications can support your recovery journey: https://www.dhs.wisconsin.gov/opioids/treatment-recovery.htm#moud #DoseofRealityWI #RecoveryIsPossible
(Download courage, support, and meds image)
Promote treatment for opioid use disorder by sharing these videos during community events and on social media. If you have questions or concerns about these videos, send an email to dhsopioids@dhs.wisconsin.gov.
:15 videos
:30 videos
Promote safe medication disposal/drug take back
Use the resources below to promote the importance of safe medication disposal and the locations of drug take back collection sites.
Promote safe medication disposal/drug take back with email messages tailored for specific audiences. Use the text below. If you have questions or concerns about these email messages, send an email to dhsopioids@dhs.wisconsin.gov.
Email subject line:
Safe medication disposal saves lives
Email text:
Hey! I know you have unused and expired medications in your home. Please consider taking these medications to a safe disposal site in your community. Depositing your unused and expired medications at a drop box saves lives by preventing these medications from falling into the wrong hands. Throwing these medications in the trash or dumping them down a drain damages our environment. You can find a collection site near you open year-round at dhs.wi.gov/meddisposal.
[NAME OF SENDER]
Promote safe medication disposal/drug take back with an op-ed in local newspaper(s) or features in church bulletins, employee/company newsletters, and organization newsletters. Use the text below. If you have questions or concerns about this item, send an email to dhsopioids@dhs.wisconsin.gov.
Wisconsin is stepping up to save lives through safe drug disposal
Almost every home has one—that cabinet or drawer filled with prescriptions and other medications. And if yours is like most, it probably contains a few things you didn’t know you had, or no longer need. And that can have serious consequences.
More than 2.9 million opioid prescriptions are written every year in Wisconsin. That’s right, 2.9 million! And when unused and expired medications start to pile up, it’s easy for them to fall into the wrong hands. Far too often, medications that get overlooked cause unintended harm or become a gateway to misuse.
Luckily, Wisconsinites are known for taking care of each other. And that’s precisely what we’ve been doing. Wisconsin has continually been a leader in collecting unused and expired medications during national drug take back days. In the past, upwards of 100,000 pounds of medications have been collected in a single year. That’s the same weight as two full-sized snowplows you see clearing our Wisconsin roads every winter. But the most important part of the collection effort is a statistic impossible to measure—the lives potentially saved with every safe disposal. And make no mistake—safe disposal saves lives.
This year, we are calling on more Wisconsinites to do their part to help protect our families, friends, and great communities.
How do you get started?
Easy! Just open your medicine cabinet, gather what you no longer need, remove or cover up prescription or personal information, and put them in a zip-top bag.
What next?
Simply choose a safe disposal option that’s best for you. Drug Take Back Days are held twice a year in communities throughout Wisconsin; once in April and again in October. If you can’t make it, many permanent drug drop boxes are available year-round across the state in convenient locations like pharmacies and police stations.
If you’d like to learn more about safe medication disposal and all available options, visit dhs.wi.gov/meddisposal.
Promote safe medication disposal/drug take back by handing out materials in your community and posting information in public places. Use the flyers and posters below. If you have questions or concerns about these flyers and posters, send an email to dhsopioids@dhs.wisconsin.gov.
Flyers (8.5" x 11")
These flyers are available in English, Hmong, and Spanish.
Safe Disposal Saves Lives, P-03103
This flyer highlights safe medication disposal options that are available year-round.
Drug Take Back Day - One Location, P-03103A
This flyer provides a space to highlight the event location, address, date/time, and host of a Drug Take Back Day event.
Drug Take Back Day - Multiple Locations, P-03103B
This flyer provides a space to highlight multiple Drug Take Back Day event locations.
Posters (11" x 17")
These posters are available in English, Hmong, and Spanish.
Drug Take Back Day - Day Promotion, P-03101
This poster provides a space to highlight the event location, address, date/time, and host of a Drug Take Back Day event.
Drug Take Back Day - Event Promotion, P-03101A
This poster provides a space to highlight a drug take back event happening at any time of the year.
Drug Take Back Day - Event Promotion, Multiple Locations, P-03101B
This poster provides a space to highlight multiple drug take back events happening at any time of the year.
Do you need a version of these materials with crop marks? Contact dhsopioids@dhs.wisconsin.gov.
Promote safe medication disposal/drug take back through commercials/PSAs on radio stations and streaming audio services. Use the recorded spot or live read script below. If you have questions or concerns about these items, send an email to dhsopioids@dhs.wisconsin.gov.
:30 recorded spot
Listen to and download the :30 recorded drug take back spot. This spot is available in English only.
:30 live read script
Hey, [COMMUNITY NAME]. I just learned that saving a life can be as simple as safely disposing of my unused and expired medications. And it’s easy to do. Drug Take Back Days are held throughout Wisconsin every April and October. And if I miss one, permanent drug drop boxes are available year-round across the state. Learn more about all your safe disposal options at dose of reality W-I (dot) gov. This message brought to you by the Wisconsin Department of Health Services and the Wisconsin Department of Justice.
Promote safe medication disposal/drug take back on your personal, business, and/or organization's Facebook page. Use the posts below. If you have questions or concerns about these Facebook posts, send an email to dhsopioids@dhs.wisconsin.gov.
Instructions
- Download/save the image to your device.
- Upload the image to your Facebook account.
- Use the text below the image to complete the post.
Permanent drug drop boxes
(Download Facebook permanent drug drop boxes image 1)
Safely dispose of your unused meds at one of Wisconsin's permanent drug drop boxes. Find a collection site near you: https://dhs.wisconsin.gov/opioids/permanent-drug-drop-boxes.htm #DoseofRealityWI #DrugTakeBackWI
(Download Facebook permanent drug drop boxes image 2)
Unsure what items you can dispose of at one of Wisconsin's many permanent drug drop boxes? We've got you! Check out the list: https://dhs.wisconsin.gov/opioids/permanent-drug-drop-boxes.htm #DoseofRealityWI #DrugTakeBackWI
Promote the safe medication disposal/drug take back on local TV, cable or satellite TV systems, and streaming video services. This TV/video spot also can be used by local movie theaters as part of the advertising that runs before movies. If you have questions or concerns about this item, send an email to dhsopioids@dhs.wisconsin.gov.
:15 version
(Download :15 drug take back day video ad)
:30 version
Track the impact of opioids in Wisconsin
We work closely with people responding to the impacts of opioids in our communities to provide data on the use of opioids across the state and the resulting consequences.