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WIC: Approved Foods

WIC (Special Supplemental Nutrition Program for Women, Infants, and Children) helps you buy foods that keep you and your kids healthy. After you qualify for WIC, you get WIC food benefits each month. You also get an eWIC card. You can use your eWIC card to buy WIC-approved foods.

The WIC Shopping Guide, P-44578 helps you know which foods you can buy with your eWIC card. It also has other shopping tips.

View the WIC shopping Guide

Watch the WIC Shopper Benefits video to learn more about WIC food benefits.

WIC Shopper Benefits

Sus Beneficios de WIC

What WIC foods can I buy?

When you join the WIC program, you get WIC food benefits. These are based on your needs and give you and your children helpful nutrients.Your benefits explain the type of foods and how much you can buy with your eWIC card. You can find your WIC food benefits on:

Often, you can buy foods such as:

  • 100% juice
  • Beans, peas, lentils, and peanut butter
  • Cereals
  • Cheese, tofu, eggs, and canned fish
  • Fruits and vegetables
  • Infant foods
  • Milk, soy drinks, and yogurt
  • Whole wheat and whole grains

The WIC Shopping Guide (P-44578) provides more information about each food.

View the WIC Shopping Guide

Healthy Foods for Your Family

Alimentos Saludables para Su Familia


How do I buy food through WIC?

WIC participants get an eWIC card. You can use this card at any WIC-approved store in Wisconsin. Any WIC food you buy subtracts from the WIC food benefits in your account.

Your WIC benefits expire every 30 days. After they expire, you cannot use them. If you are still in WIC, you will get new benefits to use. You may have up to three months of WIC benefits on your eWIC card.

Watch the Checking Out Your Choices video to learn more or read our WIC shopping tips.

Checking Out Your Choices

Como Verificar Sus Opciones


What is the MyWIC app?

The Wisconsin MyWIC app is a helpful tool for WIC participants. You can download it to your phone from the Apple App Store or Google Play. The app can help you:

  • Check how many WIC food benefits you have left.
  • Get a reminder before your WIC benefits expire.
  • Scan barcodes to see which foods are WIC approved.
  • Search for WIC-approved foods.
  • Find WIC-approved stores.
  • Receive reminders for WIC appointments.

Where can I learn more about WIC?

We know there are a lot of details. We’re here to help make it easy for you to get healthy food. If you have questions or any problems, contact your WIC office.

Watch the Solutions to Shopping Problems video to learn more.

Solutions to Shopping Problems

Soluciones para Problemas de Compras


You can also learn more from the WIC Shopping Guide, P-44578. or the Wisconsin MyWIC app.

Apply for WIC


Last revised January 22, 2024