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WIC: Information for Health Care Providers and Professionals

The Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) is Wisconsin’s premier public health nutrition program. It serves more than 90,000 women, infants, and children each year. More than half of Wisconsin infants qualify for the WIC program.

Our program helps families get the essential nutrients they need during critical times of growth and development. We want to work side by side with health care providers. Together we can ensure our more vulnerable families get a healthy start and find lifelong wellness.

In January 2018, the American Academy of Pediatrics Committee on Nutrition issued a policy statement. The statement encourages health care providers to help eligible families apply for programs, such as WIC that provide high-quality nutrition to infants and children.

Help your patients receive WIC benefits

You play a vital role in helping Wisconsin families find needed WIC services and support. Here are ways you can help your patients learn more:

  • Work with your local WIC office to figure out the best way to refer to each other and share information.
  • Display and give out WIC outreach brochures in your office.
  • Refer patients to your local WIC program. Use section 1 of the Referral/Request for Medical Formula/Food form below to include measurements and bloodwork with their referral.
  • Include WIC brochures in new patient information.
  • Tell your patients about the WIC health and nutrition program. Encourage them to call or visit their local WIC office.

Referral or medical request forms

Health care providers should use this form to request special formulas and nutritionals, or to provide a referral with measurements and bloodwork. Fill out all sections to request formulas or nutritionals, or complete just section one to provide a referral. Return the form to your patient’s local WIC office.

Formula and nutrition publications and fact sheets

Find information on which formulas and nutritionals are WIC approved, WIC’s maximum monthly amounts, and more.

WIC provider letters and information

Last revised November 7, 2023