WIC Information for Health Care Providers and Professionals

Doctor uses stethoscope on young boy

WIC announces new formula contract for 2021. Baby formula company Abbott has been awarded the Wisconsin WIC Nutrition Program Infant Formula Contract Effective January 1, 2021.

As Wisconsin's premier public health nutrition program, WIC serves over 90,000 women, infants, and children each year. Over 50% of Wisconsin infants qualify for WIC. Our program helps families get the essential nutrients they need during critical times of growth and development. WIC wants to work side by side with health care providers across the state to make sure that Wisconsin's more vulnerable families get their healthiest start to ensure lifelong wellness.

According to the January 2018 Policy Statement released by the American Academy of Pediatrics Committee on Nutrition, health care providers should encourage qualifying families to apply to programs like WIC, that provide high-quality nutrition to infants and young children.

The American College of Obstetricians and Gynecologists recommends providers refer their eligible patients to WIC to achieve better health outcomes for themselves and their families in communities where they live, work, and play.

Medical Request Forms

This form is required to request WIC special formulas and nutritionals. Please complete all sections. Return to your patient's local WIC office.

Formula and Nutritional Description and Use Publications

These publications explain what formulas and nutritionals are approved in Wisconsin WIC, with what medical diagnosis they can be provided, and WIC's maximum monthly amounts.

Research Shows WIC Gets Results

WIC is the nation's most successful public health nutrition program. A wealth of research shows that WIC is making a difference:

  • Increased nutrients in the diet.1,2,3Woman holding a female infant while outdoors.
  • Better birth outcomes with fewer preterm and low or very low birth-weight babies.2,4
  • Preventive care services used at greater rates by children and mothers on WIC.5,6
  • Improved cognitive and academic abilities.7
  • Medical cost savings of $4.21 for every $1.00 spent on WIC during pregnancy.8,9
  1. Fox, M., Hamilton, W., and Lin, B. (2004, October). Effect of Food Assistance and Nutrition and Health: Volume 4, Executive Summary of the Literature Review. Food Assistance and Nutrition Research Report No. 19-3, U.S. Department of Agriculture, Economic Research Service.
  2. Whaley S, et al. (2012). Revised WIC Food Package Improves Diets of WIC Families. Journal of Nutrition Education and Behavior. 44(3):204-209.
  3. Colman, S., Nichols-Barrer, I., Redline, J., Devaney, B., Ansell, S., and Joyce, T. (2012, January). Effects of the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC): A Review of Recent Research. Special Nutrition Programs Report No. WIC-12-WM. U.S. Department of Agriculture, Food, and Nutrition Services, Office of Research and Analysis.  
  4. Richard R, Merrill, RM., Baksh, L., and McGarry, J. (2011). Maternal health behaviors and infant health outcomes among homeless mothers: US Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) 2000-2007. Prev Med, 52(1), 87-94.
  5. Thomas, T., Kolasa, M., Zhang, F., and Shefer,  A. (2014).  Assessing Immunization Interventions in the Women, Infants, and Children (WIC) Program. American Journal of Preventive Medicine. 47(5), 624-8.
  6. Heimendinger, J., Larid, N., Austin, J., Timmer, P., and Gershoff, S. (1984). The Effects of the WIC Program on the Growth of Infants. American Journal of Clinical Nutrition. 40(6), 1250-1257.
  7. Jackson, M. (2015) Early Childhood WIC Participation, Cognitive Development, and Academic Achievement. Social Science and Medicine. 126, 145-53.
  8. Devaney, B., Bilheimer, L., and Schore, J. (1990) The Savings in Medicaid Costs for Newborns and Their Mothers from Prenatal Participation in the WIC Program. U.S. Department of Agriculture, Office of Analysis and Evaluation.
  9. Schramm, W (1986). Prenatal Participation in WIC Related to Medicaid Costs for Missouri Newborns: 1982 UpdatePublic Health Reports 101(6): 607-615.

Help Your Patients Receive WIC Benefits

Clinicians play a vital role in making sure eligible Wisconsin moms and kids have WIC services and support. Here are ways to help your patients learn more:

Pregnant adult talks with a nurse

  • Display and provide WIC outreach brochures in your office.
  • Make referrals to your local WIC program.
  • Include WIC brochures in new-patient information.
  • Tell your patients about the WIC health and nutrition program, and encourage them to call or visit their local WIC office.
  • Collaborate with your local WIC project to determine the best way to refer to each other and share information.

Working with WIC Breast Pump Program

Nutrition Fact Sheets

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Last Revised: April 19, 2021