WIC Farmers Market Nutrition Program

 COVID-19 impact on Farmers' Market services

Learn recommendations and actions to prevent the spread of COVID-19 for Farmers' Markets.


The Wisconsin WIC Farmers Market Nutrition Program (FMNP) provides a one-time food benefit per growing season to WIC participants. Each eligible participant receives checks that are redeemed at local farmers' markets June through October.

In 2021, each pregnant or postpartum participant and each child at least 9 months old receives $30 to purchase locally grown fresh fruits, vegetable, and herbs at farmers' markets! In addition to checks, families receive education and tips on how to prepare fresh produce. Visiting the farmers' markets, families experience seasonal produce and meet the farmers that grow it. Approximately 1,000 Wisconsin farmers currently participate in the program.

Five things to do at your local farmers' market:

  • Bring your WIC FMNP checks.
  • Talk with the farmer - they are happy to answer questions about the foods they grow, how they grow it, and ways to prepare it.
  • Go early for the best selection.
  • Walk around the market to find what you like.
  • Have fun!


Nondiscrimination Statement

Last Revised: May 20, 2021