WIC: Program Benefits

WIC benefits for all participants

Learn more about the benefits you will receive as a WIC participant.

• Breastfeeding support. We help you prepare for breastfeeding during pregnancy and beyond.
• Shopping help. WIC food packages help you buy healthy foods for you and your kids.
  • Learn about changes to your Wisconsin WIC food package in 2025.
• Nutrition education. Get tips on using WIC foods, eating habits, dietary needs, and feeding concerns.
• Referrals. WIC staff can connect you to health and community services:
  • BadgerCare Plus
  • FoodShare
  • Head Start
  • Medicaid
  • Wisconsin Works (W-2)