How to Become a WIC Vendor

eWIC IMPLEMENTATION
NEW VENDOR APPLICATION MORATORIUM

Effective May 1, 2015 through September 30, 2015, the WIC Program is implementing a temporary moratorium on accepting applications for new WIC groceries and pharmacies.  All complete applications received prior to May 1, 2015, will continue to be processed, however, the pre-authorization inspection may be delayed due to eWIC rollout activities.

To effectively manage the launch and implementation of electronic benefits transfer (eWIC) throughout the state, a moratorium on vendor applications has been approved by the USDA, Food and Nutrition Service.  The moratorium will ensure the State WIC Vendor and Integrity Unit’s ability to provide quality training and support to all currently authorized WIC vendors during the eWIC rollout.

During the moratorium period:

  • The WIC Vendor Management staff will consider applications where participant access is determined to be inadequate. 
  • Applications from new vendors submitted after May 1, 2015, will be reviewed on or after October 1, 2015.

The WIC Vendor and Integrity Unit thanks you for your cooperation and understanding.  If you have any questions, please call 608-266-6912. 


Any owner of a grocery store or pharmacy located in Wisconsin may apply for authorization as a WIC vendor.

WIC authorization does not transfer to a new owner when a change of ownership occurs. 

Vendors cannot accept WIC benefits until all application requirements are met, including:

  • completing all required forms and submitting supporting documents; 
  • passing a site visit; 
  • completing a training program; and
  • receiving an authorization letter from WIC. 

Completion of the application does not guarantee WIC vendor authorization. Submission of false information will result in denial of the application.

eWIC Vendor Resources

Training Webinars

eWIC Vendor Readiness Toolkit

Section 1 - Introduction (PDF, 220 KB)

  1. Readiness Timeline (PDF, 157 KB)
  2. Glossary of Terms (PDF, 121 KB)

Section 2 - eWIC Rollout and Transition to eWIC Cards (PDF, 314 KB)

Section 3 - eWIC Transaction Training Components (PDF, 125 KB)

Section 4 - Authorized Product List and System Types (PDF, 97 KB)

Section 5 - Vendor Materials (PDF, 107 KB)

Last Revised: April 6, 2015