WIC: Food Package

Updates to Wisconsin WIC food packages

In April 2024, the United States Department of Agriculture (USDA) updated the food rules for WIC food packages. These updates are based on the latest guidelines from the Dietary Guidelines for Americans and the National Academies of Sciences, Engineering, and Medicine. State WIC agencies must implement the new food rules by April 2026. Wisconsin WIC will make these changes in two phases.

What’s new?

  • More food choices based on the latest nutrition recommendations.
  • Additional flexibility for special diets and cultural and personal food preferences.
  • Better balance to address key nutritional needs.
  • More support for establishing and sustaining breastfeeding.

Phase 1: September 29, 2025

New food packages will be automatically issued to participants during appointments. These WIC food package updates (PDF) will affect the types and amounts of food participants receive from WIC.

Key changes
  • Increased fruit and vegetable benefit.
  • More whole grains for pregnant, breastfeeding, and postpartum participants.
  • Addition of fish in cans and pouches to most food packages.
  • Reduced amounts of milk and juice.

Phase 2: April 1, 2026

Wisconsin WIC will update the approved products list on the Shopping Help webpage and Shopping Guide, P-44578 (PDF) to include changes in food brands and types based on the new food rules and nutrition guidelines. Some foods will be added, and some may be removed.

Frequently asked questions about the WIC food package updates

Visit USDA for more questions and answers.

Related topics

Last revised July 2, 2025