Commercial Tobacco Prevention and Treatment Program

Four teens sitting in a cafe booth talking and laughing

Global commercial tobacco companies spend $161.2 million per year to market commercial tobacco and nicotine to Wisconsinites.

Commercial tobacco and nicotine products are Wisconsin’s leading causes of preventable death and disease. Every year, they cause our state to lose:

  • 7,900 lives
  • $3.09 billion in health care expenses
  • $5.6 billion in productivity

Learn more about the The Toll of Tobacco in Wisconsin, The Campaign for Tobacco Free Kids, April 2024.


Explore more resources and get involved

The Commercial Tobacco Prevention and Treatment Program (CTPTP) is dedicated to reducing the burden of commercial tobacco and nicotine on Wisconsin’s people and communities. We invite you to learn more and get involved.

Vicki Huntington
Vicki.Huntington@dhs.wisconsin.gov
Section Chief
Commercial Tobacco Prevention and Treatment Program
608-267-3823

Commercial Tobacco Related Disparities

Tobacco Program: image of young person wearing glasses

Learn about the impact that commercial tobacco has had on communities.

Help to Quit

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Get help to quit commercial tobacco and nicotine.

Youth Programs

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Prevent smoking, vaping, and dipping among young people.

Local Efforts

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Join the movement to usher in systems change.

Tobacco 21

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Understand the law against selling tobacco to anyone under age 21.

Resources and Partners

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Learn about others in the tobacco-and nicotine-free movement.


 Get free help to quit commercial tobacco and nicotine

Wisconsin Tobacco Quit Line

Customized plans and coaching
Ages 13+
 800-Quit-Now
 Text "READY" to 21586
 WI Tobacco Quit Line website

Live Vape Free

Text support to quit e-cigarettes
Ages 13-26
 Text "VAPEFREE" to 873373
 Live Vape Free website

American Indian Quit Line

Culturally tailored coaching
Ages 18+
 888-7Ai-Quit
 American Indian Quit Line website

First Breath

Support during and after pregnancy
Ages 18+
 First Breath website


The word "tobacco" on this page refers to commercial tobacco, not traditional Native American tobacco.

Traditional tobacco: a sacred medicine for healing; offerings to the Creator; and spiritual gifts to express gratitude, show respect, and ask for prayers or advice. Commercial tobacco ("tobacco"): weakens the scared meaning of traditional tobacco into dangerous recreational commodities like cigarettes, vapes, and chewing tobacco.

Glossary

 
Last revised November 6, 2026