Small Talks: Partner Resources

We are proud to collaborate with local programs and volunteers making a difference in communities across the state. Right now, partners and community members like you are working to educate children, their families, and other caring adults about the dangers of underage drinking. You’re helping to reduce underage drinking in Wisconsin, and the Small Talks campaign is here to help. Keep coming back for educational resources and free campaign materials that can make a real impact in your own backyard. Together, we can help more Wisconsin kids grow up healthy and alcohol-free.

Join our email list: Receive updates on the Small Talks campaign.

A mother and daughter playing a video game

Learn more

Want to keep up with the latest on underage drinking in Wisconsin or find out about innovative programs and best practices? Check out these resources.

Join the Small Talks campaign

Help parents throughout Wisconsin understand the importance of talking with kids about underage drinking early and often. Use these free Small Talks campaign resources in your community.

Billboards

Promote the Small Talks campaign through outdoor advertising. Several billboard designs are available. Email the Wisconsin Department of Health Services for more information.

Campaign background information sheet

Learn why the Wisconsin Department of Health Services developed this campaign and why your support is critical to the success of this effort.

Small Talks: Backgrounder, P-02600N (PDF) 

Campaign logo

The Wisconsin Department of Health Services encourages you to use the Small Talks campaign logo on materials you create promoting this campaign. When using the Small Talks logo on websites and social media, always include a link to the campaign website (smalltalkswi.org). Additionally, the logo can serve as hyperlink to the campaign website. Use this version of the logo. Contact the Wisconsin Department of Health Services if this logo file does not suit your needs. Place the logo against a white or light background to increase contrast and legibility. Leave white space around the logo when placing it on materials you create. Do alter the logo in any way, including separating the elements or distorting its dimensions.

Campaign talking points

Promote the Smalls Talks campaign by making appearances at meetings of local civic groups (Rotary, Lion's Club, etc.) and at meetings of parent groups. Use these talking points as a guide for your presentation. Print and share the handouts and posters on this page.

Small Talks: Talking Points, P-02700M (PDF)

Data dashboard

Use the DHS Alcohol Use: Youth Population data dashboard to show underage drinking patterns in Wisconsin.

Handouts

Promote the key messages of the Small Talks campaign by sharing these handouts. Each handout measures 8.5 inches by 11 inches. You can print them on your home or office printer. If you have questions about these handouts, email the Wisconsin Department of Health Services.

Facebook frame

Promote the Small Talks campaign by using the Small Talks campaign Facebook frame on your personal, business, and/or organization's Facebook page profile picture. Follow these instructions. 

  1. Go to www.facebook.com/profilepicframes.
  2. Select your profile picture in the bottom left and select your page.
  3. Search for the Small Talks campaign Facebook Frame by entering Small Talks Wisconsin
  4. Choose the Small Talks campaign Facebook Frame.
  5. Select Use as Profile Picture.

Facebook posts (#SmallTalksWI)

Promote the Small Talks campaign on your personal, business, and/or organization's Facebook page. Come up with your own creative ideas or use the posts below. Use #SmallTalksWI on all social media posts. If you have questions about these Facebook posts, email the Wisconsin Department of Health Services.

Follow these steps to use the Facebook posts below.

  1. Open the video in the media column below.
  2. Download the video to your computer or device.
  3. Upload the video to your Facebook page.
  4. Use the text in the message text column below to complete the post.

Note: The videos are animations with no sound on a continuous loop. 
 

Message text Media
Start talking to your kids about underage drinking around age 8—and keep it up as they grow. Learn how at https://smalltalkswi.org/ #SmallTalksWI

General
Download and post this short video

Your next small talk about underage drinking can happen anywhere: over dinner, in the car, or while you play video games. https://smalltalkswi.org/ #SmallTalksWI Talk tip #1
Download and post this short video
New school, new friends. Kids can use alcohol to cope with stressful changes. Get them to talk about those feelings instead. https://smalltalkswi.org/ #SmallTalksWI Talk tip #2
Download and post this short video
You don’t have to be an underage drinking expert to have a small talk. Just visit https://smalltalkswi.org/ for talk facts and tips. #SmallTalksWI Talk tip #3
Download and post this short video
You don’t have to be an underage drinking expert to have a small talk. Just visit https://smalltalkswi.org/ for talk facts and tips. #SmallTalksWI Talk tip #4
Download and post this short video

 

Instagram posts (#SmallTalksWI)

Promote the Small Talks campaign on your personal, business, and/or organization's Instagram feed. Come up with your own creative ideas or use the posts below. Use #SmallTalksWI on all social media posts.  If you have questions about these social media posts, email the Wisconsin Department of Health Services.​

Follow these steps to use the Instagram posts below.

  1. Open the video in the media column below. 
  2. Download the video to your computer or device.
  3. Upload the video to your Facebook page. 
  4. Use the text in the message text column below to complete the post. 

Note: The videos are animations with no sound on a continuous loop.
 

Message text Media
Start talking to your kids about underage drinking around age 8—and keep it up as they grow. Learn how at https://smalltalkswi.org/ #SmallTalksWI

General
Download and post this short video

Your next small talk about underage drinking can happen anywhere: over dinner, in the car, or while you play video games. https://smalltalkswi.org/ #SmallTalksWI Talk tip #1
Download and post this short video
New school, new friends. Kids can use alcohol to cope with stressful changes. Get them to talk about those feelings instead. https://smalltalkswi.org/ #SmallTalksWI Talk tip #2
Download and post this short video
You don’t have to be an underage drinking expert to have a small talk. Just visit https://smalltalkswi.org/ for talk facts and tips. #SmallTalksWI Talk tip #3
Download and post this short video
You don’t have to be an underage drinking expert to have a small talk. Just visit https://smalltalkswi.org/ for talk facts and tips. #SmallTalksWI Talk tip #4
Download and post this short video

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Newsletter articles (Church bulletins, employee newsletters, school newsletters)

Promote the Small Talks campaign in your church bulletin, employee newsletter, organization newsletter, and/or school newsletter. Use one of the short articles below. 

Small Talks: How WI prevents underage drinking

Alcohol can do lasting damage to a kid’s growing brain, impacting everything from how they learn and make decisions to how they handle emotions. But you don’t need a big speech to help a kid understand the dangers of underage drinking. Start small instead. Having a lot of small, causal talks—at the store, in the drive-thru, or between video games—can make a big difference in a kid’s health. Start around age eight to prepare kids to make a lifetime of healthy decisions. Visit SmallTalksWI.org for talk tips, facts, and more. This campaign is sponsored by the Wisconsin Department of Health Services. [103 words (not including the headline), 604 characters]

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Learn how to talk with kids about underage drinking

Kids who drink alcohol are more likely to have problems at school, with their friends, and with the law. Worse, alcohol can harm kids’ physical and mental health. But you don’t need a big speech to help a kid understand the dangers of underage drinking. Start small instead. Having a lot of small, casual talks—at the store, in the drive-thru, or between video games—can make a big difference in a kid’s health. Start around age eight to prepare kids to make a lifetime of healthy decisions. Relax. Talk. Listen. Repeat. Visit SmallTalksWI.org for talk tips, facts, and more. This campaign is sponsored by the Wisconsin Department of Health Services. [111 words (not including the headline), 651 characters]

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Help kids grow up alcohol-free: Have small talks

Small talks about underage drinking can make a difference in a kid’s choices. That’s because kids really do listen. Research shows having frequent, casual conversations about alcohol, starting around age 8, can be a lot more effective—and a lot less intimidating—than one super serious discussion. So, start talking. Keep listening. Help give a kid the confidence to grow up alcohol-free. Visit SmallTalksWI.org for talk tips, facts, and more. This campaign is sponsored by the Wisconsin Department of Health Services. [81 words (not including the headline), 519 characters]

Online display ads

Examples of the Small Talks online display ads in a collagePromote the Small Talks campaign through online advertising. Use one of the Small Talks campaign online display banner ads. The online display banner ads are available in many designs and sizes: 

  • 300 pixels x 250 pixels
  • 300 pixels x 600 pixels
  • 728 pixels x 90 pixels
  • 320 pixels x 50 pixels (mobile advertising)

Contact the Wisconsin Department of Health Services for copies of the online display banner ad files. 

Posters

Promote the Small Talks campaign by displaying and distributing these posters in your community. These posters measure 8.5 inches by 11 inches. You can print these posters on your home and/or office printer. If you have questions about these posters, email the Wisconsin Department of Health Services

 

 

 

Poster 7, P-02600L (PDF)

Poster of dad with son talking on a bench

Press release sample

Promote the Small Talks campaign in local media. Complete this sample press release (Word). Email it to your local newspapers (including shopper publications), radio stations, and TV stations. Use local statistics if you have them. Don't forget to include contact information for your organization.

Proclamation

Promote the Small Talks campaign by obtaining a proclamation from your County Board, School Board, City Council, Village Board, or Town Board. Use this sample as your guide (Word). Proclamations often take several days to weeks to process. 

Governer Evers declared April 2020 as Small Talks Alcohol Awareness Month in Wisconsin (PDF) . You are welcome to adopt the language in this proclamation for your local proclamation.

Radio ads

Promote the Small Talks campaign through ads on your local radio station or streaming audio services. Two :30 produced spots are available. Email the Wisconsin Department of Health Services for more information.

Website buttons

Promote the Small Talks campaign on your website. Add a Small Talks website button to your website. This button appears as an image on your website. When a visitor to your website clicks or taps the image, the visitor is directed to the Small Talks homepage for resources and information. If you have questions about these website buttons, email the Wisconsin Department of Health Services.

Instructions

Choose a size Determine the website button size that would best fit on your website. The website button is available in three sizes: 550 pixels x 300 pixels, 400 pixels x 240 pixels, and 330 pixels x 180 pixels.
Copy code Highlight the embed code listed below for the size that you want, then copy it into your clipboard.
Decide on a location

As editor, in your content management system, open the page that you would like to add the website button to and either open the text tab or the HTML viewer.

As an editor, you will be embedding this website button the same way you would an image or video. Note: Every content management system is different. This process can vary slightly.

Paste code and save Paste the embed code snippet you just copied into your HTML viewer or text tab. Then click ‘OK’ or ‘Save.’ Be sure you’re not pasting it within another snippet of code – otherwise you will see errors on the webpage. This step is the same regardless of content management system.
Review, adjust, and publish After saving this code within the content management system, review how the button lives on the page. You can format this image to be left aligned, center aligned, or right aligned based on preference. Once satisfied with the orientation, publish your changes and the website button is now added to your website and ready for immediate use.

 

Button designs and code

330x180

330x180 button for partner websites that reads Small Talks. Big Difference. Learn how to talk with kids about underage drinking

<a href="https://smalltalkswi.org/" target="_blank"><img alt="" height="180" src="https://www.dhs.wisconsin.gov/sites/default/files/st-web-button-330x180.png" width="330" /></a>


400x240

400x240 button for partner websites that reads Small Talks. Big Difference. Learn how to talk with kids about underage drinking

<a href="https://smalltalkswi.org/" target="_blank"><img alt="" height="240" src="https://www.dhs.wisconsin.gov/sites/default/files/st-web-button-400x240.png" width="400" /></a>


550x300


550x300 button for partner websites that reads Small Talks. Big Difference. Learn how to talk with kids about underage drinking

<a href="https://smalltalkswi.org/" target="_blank"><img alt="" height="300" src="https://www.dhs.wisconsin.gov/sites/default/files/st-web-button-550x300.png" width="550" /></a>

Window cling

Promote the Small Talks campaign by placing this cling in the windows of your car, home, office, and/or school. Consider working with local businesses that sell alcoholic beverages to place this cling on the doors to their refrigerated cases with alcoholic beverages. This cling measures 4 inches by 3.25 inches. Contact the Wisconsin Department of Health Services to receive a print ready file for this window cling. 

Small Talks window cling with the message: What a great moment to talk with your kid about alcohol. Get underage drinking talk facts, tips, and more at smalltalkswi.org

Yard signs/lawn signs

Promote the Small Talks campaign by placing one of these signs in the yard of your business, home, office, and/or school. Consider working with your local government to place these signs in parks and other public spaces where families congregate. These signs are 18 inches wide and 24 inches tall. Contact the Wisconsin Department of Health Services to receive a print ready file for each yard sign.

Version A, P-02600B (PDF)

Small Talks lawn sign with the message: Relax. Talk. Listen. Repeat. Get underage drinking talk facts, tips, and more at smalltalkswi.org


Version B, P-02600C (PDF)

Small Talks lawn sign with message: Right now is a great moment to talk with your kid about alcohol. Get underage drinking talk facts, tips, and more at smalltalkswi.org


Version C, P-02600D (PDF)

Small Talks lawn sign with the message: Small talks are making a big difference right here. Get underage drinking talk facts, tips, and more at smalltalkswi.org

 

Order materials: Local substance use prevention coalitions that belong to the Alliance for Wisconsin Youth may order Smalls Talks materials at no cost from the Wisconsin Department of Health Services. Place an order.

Last Revised: August 10, 2020