Small Talks: Partner Resources

We are proud to collaborate with local programs and volunteers making a difference in communities across the state. Right now, partners and community members like you are working to educate parents and other caring adults about the dangers of underage drinking. You’re helping to reduce underage drinking in Wisconsin, and the Small Talks campaign is here to help. Together, we can help more Wisconsin kids grow up healthy and alcohol-free.

A mother and daughter playing a video game

Use the DHS Alcohol Use: Youth Population data dashboard to show underage drinking patterns in Wisconsin.

Toolkit

Help parents and other caring adults throughout Wisconsin understand the importance of talking with kids about underage drinking early and often. Use these Small Talks campaign materials in your community. Some materials are available in multiple languages. 

Advertising

Billboards

Promote the Small Talks campaign through outdoor advertising. Several billboard designs are available. Contact us for more information.

Digital display banners

Examples of the Small Talks online display ads in a collagePromote the Small Talks campaign through graphic advertising on apps and the internet. Use one of the Small Talks campaign digital display banners. The digital display banners are available in many designs and sizes: 

  • 300 pixels x 250 pixels
  • 300 pixels x 600 pixels
  • 728 pixels x 90 pixels
  • 320 pixels x 50 pixels (mobile advertising)

Contact us for copies of the digital display banners

Radio commercials/PSAs

Promote the Small Talks campaign through commercials/PSAs on your local radio station or streaming audio services. Two :30 produced spots are available. Contact us for more information.

Pre-roll/bumper videos

Promote the Small Talks campaign using paid advertising on YouTube or other streaming video platforms with these pre-roll/bumper videos. These videos highlight the key points of this campaign. Contact us with questions or concerns about these videos.

:06 videos

Early as age 8: Have small talks with kids about alcohol as early as age 8.

Start young: The younger you have conversations about alcohol with kids, the more likely they are to come and talk to you about it when they are older.

Let that fear go: It’s normal conversation that should be happening in all families.


:10 videos

Learning opportunities: Small talks about alcohol can help kids and parents’ relationships grow.

Keeping kids safe: Small talks with kids about alcohol keeps them safe from the dangers of underage drinking.

Make a difference: Small talks with kids about alcohol helps them deal with hard situations.

Community/media/public relations 

Campaign logo

We encourage you to use the Small Talks campaign logo on materials you create promoting this campaign. When using the Small Talks logo on websites and social media, always include a link to the campaign website (smalltalkswi.org). Additionally, the logo can serve as a hyperlink to the campaign website. Use this version of the logo. Contact us if this logo file does not suit your needs. Place the logo against a white or light background to increase contrast and legibility. Leave white space around the logo when placing it on materials you create. Do alter the logo in any way, including separating the elements or distorting its dimensions.

Drop-in articles (Church bulletins, employee newsletters, school newsletters, email blasts)

Promote the Small Talks campaign in local church bulletins, employee/company newsletters, organization newsletters, school newsletters, and/or through email blasts. Use one of the drop-in articles below. Contact us with questions or concerns about these drop-in articles.

Small Talks: How Wisconsin prevents underage drinking

Alcohol can do lasting damage to a kid’s growing brain, impacting everything from how they learn and make decisions to how they handle emotions. But you don’t need a big speech to help a kid understand the dangers of underage drinking. Start small instead. Having a lot of small, causal talks—at the store, in the drive-thru, or between video games—can make a big difference in a kid’s health. Start around age eight to prepare kids to make a lifetime of healthy decisions. Visit SmallTalksWI.org for talk tips, facts, and more. This campaign is sponsored by the Wisconsin Department of Health Services. [103 words (not including the headline), 604 characters]

--

Learn how to talk with kids about underage drinking

Kids who drink alcohol are more likely to have problems at school, with their friends, and with the law. Worse, alcohol can harm kids’ physical and mental health. But you don’t need a big speech to help a kid understand the dangers of underage drinking. Start small instead. Having a lot of small, casual talks—at the store, in the drive-thru, or between video games—can make a big difference in a kid’s health. Start around age eight to prepare kids to make a lifetime of healthy decisions. Relax. Talk. Listen. Repeat. Visit SmallTalksWI.org for talk tips, facts, and more. This campaign is sponsored by the Wisconsin Department of Health Services. [111 words (not including the headline), 651 characters]

--

Help kids grow up alcohol-free: Have small talks

Small talks about underage drinking can make a difference in a kid’s choices. That’s because kids really do listen. Research shows having frequent, casual conversations about alcohol, starting around age 8, can be a lot more effective—and a lot less intimidating—than one super serious discussion. So, start talking. Keep listening. Help give a kid the confidence to grow up alcohol-free. Visit SmallTalksWI.org for talk tips, facts, and more. This campaign is sponsored by the Wisconsin Department of Health Services. [81 words (not including the headline), 519 characters]

Electronic/email newsletter

Promote the Small Talks campaign by encouraging people to sign up for our email list. We publish a newsletter four times a year with the latest information about this campaign, including information on new data, resources, and talk tips. Contact us with questions or concerns about this quarterly newsletter.

Newsletter archive

Press release sample

Promote the Small Talks campaign in local media. Complete this sample press release (Word). Email it to your local newspapers (including shopper publications), radio stations, and TV stations. Use local statistics if you have them. Don't forget to include contact information for your organization. Contact us with questions or concerns about this press release sample.

Your local media may wish to interview you about this campaign. To prepare for local media interviews, review the follow resources:

Proclamation sample

Promote the Small Talks campaign by obtaining a proclamation from your county board, school board, city council, village board, or town board. Use this sample as your guide (Word). Proclamations often take several days to weeks to process. Contact us with questions or concerns about this proclamation sample.

Governer Evers declared April 2020 as Small Talks Alcohol Awareness Month in Wisconsin (PDF) . You are welcome to adopt the language in this proclamation for your local proclamation.

Website buttons

Promote the Small Talks campaign on your website. Add a Small Talks website button to your website. This button appears as an image on your website. When a visitor to your website clicks or taps the image, the visitor is directed to the Small Talks homepage for resources and information. Contact us with questions or concerns about these website buttons

Instructions

Choose a size Determine the website button size that would best fit on your website. The website button is available in three sizes: 550 pixels x 300 pixels, 400 pixels x 240 pixels, and 330 pixels x 180 pixels.
Copy code Highlight the embed code listed below for the size that you want, then copy it into your clipboard.
Decide on a location

As editor, in your content management system, open the page that you would like to add the website button to and either open the text tab or the HTML viewer.

As an editor, you will be embedding this website button the same way you would an image or video. Note: Every content management system is different. This process can vary slightly.

Paste code and save Paste the embed code snippet you just copied into your HTML viewer or text tab. Then click ‘OK’ or ‘Save.’ Be sure you’re not pasting it within another snippet of code – otherwise you will see errors on the webpage. This step is the same regardless of content management system.
Review, adjust, and publish After saving this code within the content management system, review how the button lives on the page. You can format this image to be left aligned, center aligned, or right aligned based on preference. Once satisfied with the orientation, publish your changes and the website button is now added to your website and ready for immediate use.

 

Button designs and code

330x180

330x180 button for partner websites that reads Small Talks. Big Difference. Learn how to talk with kids about underage drinking

<a href="https://smalltalkswi.org/" target="_blank"><img alt="" height="180" src="https://www.dhs.wisconsin.gov/sites/default/files/st-web-button-330x180.png" width="330" /></a>


400x240

400x240 button for partner websites that reads Small Talks. Big Difference. Learn how to talk with kids about underage drinking

<a href="https://smalltalkswi.org/" target="_blank"><img alt="" height="240" src="https://www.dhs.wisconsin.gov/sites/default/files/st-web-button-400x240.png" width="400" /></a>


550x300


550x300 button for partner websites that reads Small Talks. Big Difference. Learn how to talk with kids about underage drinking

<a href="https://smalltalkswi.org/" target="_blank"><img alt="" height="300" src="https://www.dhs.wisconsin.gov/sites/default/files/st-web-button-550x300.png" width="550" /></a>

Publications

Handouts (fact sheets)

Promote the key messages of the Small Talks campaign by sharing these handouts. Each handout measures 8.5 inches by 11 inches. You can print them on your home or office printer. Contact us with questions or concerns about these handouts.

These handouts are available in English, Spanish, and Hmong.

Posters

Promote the Small Talks campaign by displaying and distributing these posters in your community. These posters measure 8.5 inches by 11 inches. You can print these posters on your home and/or office printer. Contact us with questions or concerns about these posters

Poster 1, P-02600F (PDF)
(English only)

Poster of dad with son working on a bicycle

Poster 2, P-02600G 
(English and Hmong)

Poster of mom with daughter playing a video game

Poster 3, P-02600H (PDF)
(English and Spanish)

Poster of mom with son eating breakfast

 

 

Poster 4, P-02600I
(English and Spanish)

Poster of dad with daughter using a tablet

Poster 5, P-02600J (PDF)
(English only)

Poster of daughter with mom eating lunch

Poster 6, P-02600K
(English and Spanish)

Poster of son with dad playing guitar

 

Poster 7, P-02600L (PDF)
(English only)

Poster of dad with son talking on a bench

Signage

Window cling

Promote the Small Talks campaign by placing this cling in the windows of your car, home, office, and/or school. Consider working with local businesses that sell alcoholic beverages to place this cling on the doors to refrigerated cases with alcoholic beverages. This cling measures 4 inches by 3.25 inches. Contact us to receive a print ready file for this window cling

This window cling is available in English, Spanish, and Hmong. 

Small Talks window cling with the message: What a great moment to talk with your kid about alcohol. Get underage drinking talk facts, tips, and more at smalltalkswi.org

Yard signs/lawn signs

Promote the Small Talks campaign by placing one of these signs in the yard of your business, home, office, and/or school. Consider working with counties, cities, villages, and towns to place these signs in parks and other public spaces where families congregate. These signs are 18 inches wide and 24 inches tall. Contact us to receive a print ready file for each yard sign.

Version A, P-02600B (PDF)

Small Talks lawn sign with the message: Relax. Talk. Listen. Repeat. Get underage drinking talk facts, tips, and more at smalltalkswi.org


Version B, P-02600C

This sign is available in English, Spanish, and Hmong.

Small Talks lawn sign with message: Right now is a great moment to talk with your kid about alcohol. Get underage drinking talk facts, tips, and more at smalltalkswi.org


Version C, P-02600D (PDF)

Small Talks lawn sign with the message: Small talks are making a big difference right here. Get underage drinking talk facts, tips, and more at smalltalkswi.org

Social media posts

Facebook frame

Promote the Small Talks campaign by using the Small Talks campaign Facebook frame on your personal, business, and/or organization's Facebook page profile picture. Follow these instructions. 

  1. Go to www.facebook.com/profilepicframes.
  2. Select your profile picture in the bottom left and select your page.
  3. Search for the Small Talks campaign Facebook Frame by entering Small Talks Wisconsin
  4. Choose the Small Talks campaign Facebook Frame.
  5. Select Use as Profile Picture.

Facebook posts (#SmallTalksWI)

Promote the Small Talks campaign on your personal, business, and/or organization's Facebook page. Come up with your own creative ideas or use the posts below. Use #SmallTalksWI on all social media posts. Contact us with questions or concerns about these Facebook posts

Note: The short videos are animations with no sound on a continuous loop. 
 

Message text Media
Start talking to your kids about underage drinking around age 8—and keep it up as they grow. Learn how at https://www.dhs.wisconsin.gov/small-talks/index.htm #SmallTalksWI

General
Download and post this short video

Your next small talk about underage drinking can happen anywhere: over dinner, in the car, or while you play video games. https://www.dhs.wisconsin.gov/small-talks/index.htm #SmallTalksWI Talk tip #1
Download and post this short video
New school, new friends. Kids can use alcohol to cope with stressful changes. Get them to talk about those feelings instead. https://www.dhs.wisconsin.gov/small-talks/index.htm #SmallTalksWI Talk tip #2
Download and post this short video
You don’t have to be an underage drinking expert to have a small talk. Just visit https://www.dhs.wisconsin.gov/small-talks/index.htm for talk facts and tips. #SmallTalksWI Talk tip #3
Download and post this short video
Want to start a conversation about underage drinking? Ask about their friends, school lessons, or the ads they see on TV.  https://www.dhs.wisconsin.gov/small-talks/index.htm #SmallTalksWI Talk tip #4
Download and post this short video

 

Instagram posts (#SmallTalksWI)

Promote the Small Talks campaign on your personal, business, and/or organization's Instagram feed. Come up with your own creative ideas or use the posts below. Use #SmallTalksWI on all social media posts. Contact us with questions or concerns about these Instagram posts.

Note: The short videos are animations with no sound on a continuous loop.
 

Message text Media
Start talking to your kids about underage drinking around age 8—and keep it up as they grow. Learn how at https://www.dhs.wisconsin.gov/small-talks/index.htm #SmallTalksWI

General
Download and post this short video

Your next small talk about underage drinking can happen anywhere: over dinner, in the car, or while you play video games. https://www.dhs.wisconsin.gov/small-talks/index.htm #SmallTalksWI Talk tip #1
Download and post this short video
New school, new friends. Kids can use alcohol to cope with stressful changes. Get them to talk about those feelings instead. https://www.dhs.wisconsin.gov/small-talks/index.htm #SmallTalksWI Talk tip #2
Download and post this short video
You don’t have to be an underage drinking expert to have a small talk. Just visit https://www.dhs.wisconsin.gov/small-talks/index.htm for talk facts and tips. #SmallTalksWI Talk tip #3
Download and post this short video
Want to start a conversation about underage drinking? Ask about their friends, school lessons, or the ads they see on TV.  https://www.dhs.wisconsin.gov/small-talks/index.htm #SmallTalksWI Talk tip #4
Download and post this short video

 

Videos

Long form (ideal for presentations and websites)

Promote the Small Talks campaign on your website or through presentations with local groups using these long-form videos. Contact us with questions or concerns about these long-form videos

General campaign video (Length: 1 minute)

Watch this video with Spanish subtitles

Tips from talkers videos (Length: 2 to 3 minutes)

This series of videos is designed to encourage parents and other caring adults to talk to the kids in their life about the dangers of underage drinking. There are five videos. Each video explores a key challenge that parents and other caring adults face during their small talks journey, including how to work through stage fright to start having small talks, why preparing for small talks is key, why listening is an important part of small talks, why it is not important for small talks to be perfect, and why having lots of regular small talks over time is more effective than one big talk. These videos are intended to be used on websites.  Go to the Small Talks: Tips from Talkers webpage to watch these videos. 

Short form (ideal for social media)

Promote the Small Talks campaign on your personal, business, and/or organization's social media pages with these short-form (:30 second) videos. Come up with your own creative posts to go with these short-form videos or use the ideas below. Use #SmallTalksWI on all social media posts. Contact us with questions or concerns about these short-form videos.

Message text Video
Small Talks is how Wisconsin prevents underage drinking. Learn how these parents worked through their stage fright and started having short, frequent, casual conversations with their kids about alcohol. Get talk tips and more here: https://www.dhs.wisconsin.gov/small-talks/index.htm #SmallTalksWI Nervous? It's natural.
Small Talks is how Wisconsin prevents underage drinking. Learn why these adults believe preparing for their short, frequent, casual conversations with their kids about alcohol is key. Get the facts on underage drinking in Wisconsin: https://smalltalkswi.org/ #SmallTalksWI Getting prepped
Small Talks is how Wisconsin prevents underage drinking. Listening is important when having short, frequent, casual conversations about kids about alcohol. More tips here: https://www.dhs.wisconsin.gov/small-talks/index.htm #SmallTalksWI Learning to listen
Small Talks is how Wisconsin prevents underage drinking. Hear why it’s not important for your short, frequent, casual conversations about alcohol with kids to be perfect. Get talk tips and more here: https://www.dhs.wisconsin.gov/small-talks/index.htm #SmallTalksWI Bouncing back
Small Talks is how Wisconsin prevents underage drinking. Hear why having lots of short, casual talks over time about alcohol with kids is more effective than one big talk. Get talk tips and more here: https://www.dhs.wisconsin.gov/small-talks/index.htm #SmallTalksWI Keeping it up

 

Are you promoting the Small Talks campaign in your community? Tell us what you are doing. We may share your story in the Small Talks newsletter.

 

Learn more

Want to keep up with the latest on underage drinking in Wisconsin or find out about innovative programs and best practices? Check out these resources.

Last Revised: November 5, 2020