Children's Long-Term Support Program Provider Recruitment Media Toolkit

Help the Children’s Long-Term Support Program reach potential providers

Over the past few years, the Children’s Long-Term Support (CLTS) Program has increased its capacity to serve children with disabilities and their families. This year, we served more than 13,000 children. 

With this incredible growth, more service providers are needed to meet increased demand.

We are launching a provider recruitment campaign to attract providers—from direct care workers to carpenters to medical equipment suppliers—across the state. Our goal is to increase our provider network in all 72 counties so that every child with a long-term disability or complex medical needs can access the supports and services they need, when they need them.

While we have used existing state-level channels to reach as many potential providers as possible, our county waiver agencies, partners, and stakeholders can help with local outreach. We are asking you to engage with our recruitment campaign by sharing posters, posting content on your website, sharing social media messaging, and communicating with your audiences about the increased need for CLTS Program providers.

Please take a look through this media toolkit to see resources for sharing our message, including materials we have created, suggestions for how to use them, and how to access or download them.

Print collateral

To request free, printed copies of the flyer, posters, or table tent, complete a Forms/Publications Order form, F-80025A, and email it as an attachment to DHS FM Order.

 

New! Flyer

Use this flyer to promote the CLTS Program to providers. It explains what a CLTS provider is, how to register, and the benefits of becoming a provider.

  • Share on your website.
  • Include it in an email message or with a newsletter article (see the Newsletters and Web Content tab).
  • Post it on a community bulletin board at the library, post office, or grocery store.
  • Hand it out at events.
  • Include it in a mailing.

Access and download a PDF of the CLTS provider recruitment poster, P-03073 (PDF)

Become a provider for the Children's Long-Term Support Program, P-03073

 

Posters

Use these posters to promote recruitment of CLTS Program providers—both direct care workers and product providers or tradespeople.

  • Share on your website.
  • Include with a newsletter article (see below).
  • Order free printed copies from the Wisconsin Department of Health Services (DHS) and hang in grocery stores, coffee shops, county health buildings, and other public places.
  • Send electronically to partners, businesses, and others.

Children's Long-Term Support Services Direct Care Worker Recruitment Poster, P-02719

Access and download a PDF of the direct care worker recruitment poster, P-02719 (PDF).

Children's Long-Term Support Services recruitment poster, P-02720

Access and download a PDF of the product provider recruitment poster, P-02720 (PDF)


Table tent

Use this standing table tent to promote recruitment of CLTS Program providers.

  • Display it at your front desk or office table.
  • Ask your local library, post office, or other location to display it.

Preview a PDF of the CLTS Provider Recruitment Direct Care Worker Table Tent, P-02785 (PDF).

Make a difference with Children's Long-Term Care Services become a direct care provider

Social media

Below is content you can post to your Facebook, Twitter, and Instagram pages to help recruit CLTS Program providers in your county. Please customize as needed. You can also follow DHS on social media and share these posts directly from our feed:

Visuals

General messaging: Facebook and Twitter

Children's Long-Term Support Waive Program: Make a difference, share your passion

General messaging: Instagram

Children's Long-Term Support Waiver Program: Make a difference, share your passion

Direct care worker: Facebook and Twitter

Children's Long-Term Support Waiver Program: Make a positive impact in the lives of Wisconsin's children with disabilities.

Direct care worker: Instagram

Make a positive Impact in the lives of Wisconsin's children with Disabilities: Children's Long-Term Support Waiver Program

 

Product provider or tradesperson: Facebook and Twitter

Children's Long-Term Support Waive Program: Expand your business

Product provider or tradesperson: Instagram

Expand your business with Children's Long-Term Support Services

Posts

Example Facebook and Instagram posts

Post 1: The Children’s Long-Term Support Program is looking for direct care workers to help children with disabilities be a part of their communities, interact with peers, and live enriched lives. Become a provider and work with DHS today! www.dhs.wisconsin.gov/clts/provider-new.htm

Post 2: Share your passion for caring for children with disabilities—deliver services in the Children’s Long-Term Support Program. Direct care workers, therapists, mentors, and others who help children live their best lives are encouraged to become providers. Learn more: www.dhs.wisconsin.gov/clts/provider-new.htm

Post 3: Electricians, plumbers, carpenters, equipment suppliers, and other tradespeople are vital in creating accessible homes and communities for children with disabilities. Expand your line of business and deliver your services in the Children’s Long-Term Support Program – register today at www.dhs.wisconsin.gov/clts/provider-registration.htm.

Post 4: New business opportunity! The Children’s Long-Term Support Program is recruiting tradespeople who can improve accessibility for children with disabilities. Home modification, assistive technology, medical supplies, and other services are needed. Register to work with DHS: www.dhs.wisconsin.gov/clts/provider-registration.htm.

Post 5: The Children’s Long-Term Support Program is now serving more children than ever. That means DHS is recruiting providers to ensure every child and family can receive services. Direct care workers, carpenters, counsellors, and others can help serve Wisconsin’s children with disabilities—find out how: www.dhs.wisconsin.gov/clts/provider-registration.htm.

Example tweets

Tweet 1: The CLTS Program is recruiting direct care workers to help children with disabilities be a part of their communities and live enriched lives. Become a provider and begin serving children today! www.dhs.wisconsin.gov/clts/provider-new.htm

Tweet 2: Have passion for helping children with disabilities? Become a provider and deliver direct care, mentoring, therapy and more in the CLTS Program. Learn more at www.dhs.wisconsin.gov/clts/provider-new.htm

Tweet 3: If you’re an electrician, carpenter, or other tradesperson, you can help create accessible homes and communities for children with disabilities. Become a provider of children’s long-term support services: www.dhs.wisconsin.gov/clts/provider-registration.htm

Tweet 4: Do you:

  • Supply adaptive aids like portable ramps?
  • Modify homes for accessibility?
  • Procure medical supplies?

Expand your business by providing services to children with disabilities: www.dhs.wisconsin.gov/clts/provider-registration.htm.

Tweet 5: The CLTS Program is now serving 13K+ children with disabilities, and is looking for more providers to keep up with demand. Direct care workers, carpenters, counselors and others can learn more: www.dhs.wisconsin.gov/clts/provider-registration.htm

Newsletter & web content

Consider helping DHS efforts to recruit providers across Wisconsin—share messaging about in-demand providers, how they can help children with disabilities, and how to register with the CLTS Program. Copy and paste text from the choices below to help develop an article or website content. Text tailored to different audiences is provided so your agency can select content that best meets the needs of your membership. Please customize as needed.


(Length: Title + 295 words) Long article for general recruitment messaging

Make a difference with children’s long-term support services

The Children’s Long-Term Support (CLTS) Program provides assistance to children with disabilities or complex medical needs across Wisconsin. Program providers—direct care workers, mentors, carpenters, medical equipment suppliers, and others—deliver these services and supports to children and their families to help them live their best lives.

The CLTS Program is serving more children and families now than ever before, which means more providers are needed to keep up with demand. The Wisconsin Department of Health Services (DHS) invites all interested service providers to become providers with the CLTS Program.

There are several ways to become a CLTS Program provider, depending on what kind of services you deliver.

Become a provider through a third party
If you provide direct care services and aren’t registered as a business or sole proprietor, you can work through a fiscal agent or get hired through an agency to provide services in the CLTS Program. Find more information on this process and contact your local county human services department.

Register directly with the CLTS Program
If you are a tradesperson, product provider, or direct care worker registered as a business or sole proprietor, you can register directly with the CLTS Program. Registration is free, and you’ll be listed in the new searchable, statewide, online provider directory available to the general public at no charge. Once you’re approved to provide services, you’ll work with local counties and DHS to reach children with disabilities and their families.

Whether you work directly with children to deliver mentoring, daily living skills training, or counseling services, or work to provide accessible homes and communities by remodeling homes, procuring medical equipment, or supplying adaptive aids, you can make a difference. Become a CLTS Program provider today!


(Length: Title + 174 words) Short article for direct care worker recruitment

Are you a direct care worker ready to make a difference? Become a children’s long-term support services provider.

Children’s Long-Term Support (CLTS) Program providers help children with disabilities experience their communities, interact with peers, and live their best lives. As a CLTS provider, you will work with local counties and the Wisconsin Department of Health Services (DHS) to deliver services and supports to children with long-term disabilities or complex medical needs.

DHS is looking for direct care workers, therapists, counselors, and other service providers who help children and their families through:

  • Delivering child care
  • Offering counseling and therapeutic services
  • Teaching a child daily living skills
  • Mentoring a child
  • Providing respite care (short-term breaks for families)
  • Providing training or education for families
  • And more!

If you provide direct care services and aren’t registered as a business or sole proprietor, you can work through a fiscal agent or get hired through an agency to provide services in the CLTS Program. Find more information on this process and contact your local county human services department.

If you work as a sole proprietor, you can register directly with the CLTS Program. 


(Length: Title + 154 words) Short article for product provider/tradesperson recruitment

New business opportunities in children’s long-term support services

Wisconsin’s Children’s Long-Term Support (CLTS) Program is recruiting carpenters, electricians, product providers, and other tradespeople who help create accessible homes and communities. As a CLTS provider, you will work with local counties and the Wisconsin Department of Health Services (DHS) to provide supports and services to help children with long-term disabilities and complex medical needs fully access their homes and communities.

All businesses interested in supporting children with disabilities and their families are encouraged to apply, including those who provide:

  • Adaptive aides like specialized clothing, vehicle modifications, and portable ramps
  • Communication aids, assistive technology, and interpreter services
  • Home modification like ramps, lifts, and bathroom remodels
  • Specialized medical and therapeutic supplies

Expand or create a new line of business with the CLTS Program—register as a provider today! Registering is free, and your business will be listed in the new searchable, statewide, online provider directory available to the general public at no charge.

Last Revised: September 14, 2021